EMI to incorporate digital downloads and real tones on Kylie.com website

For the first time, digital downloads and real tones will be available to fans on the official Kylie website. The new sections coincide with the launch of her greatest hits album, ‘Ultimate Kylie', which will be released on 22nd November. In addition, a new branded web-based email service will allow fans to create customised email address. EMI Music UK has created a number of email addresses, such as numberonefan@kylie.net that will be reserved and offered as prizes in competitions.

Kylie.com was designed and created by EMI's Digital Media division, the specialist inhouse team responsible for the digital activity across all EMI Music's individual music labels. Alongside the new downloads and real tones, the team has also reskinned the site to reflect the album artwork on ‘Ultimate Kylie'.

Lisa Gower, Digital Media Manager at Parlophone, comments, "In providing digital music content for the first time on Kylie.com, EMI is offering fans a further channel to directly access Kylie's official music. Moreover, the launch of the downloads and real tones has been specifically scheduled to coincide with the release of Kylie's greatest hits album. This ensures Kylie fans have a greater choice in where and how they can listen to her music.'

A comprehensive selection of Kylie's recent hits will be available as digital downloads, while the available real tones will include ‘Spinning Around' and ‘Love at First Sight'. The digital downloads will cost 99p per track and the real tones will cost £3.50 each.

The new digital merchandise is the latest addition to this comprehensive and authentic Kylie website. Kylie.com also offers official screensavers and wallpaper, a full biography, a comprehensive discography, a gallery of magazine covers and a video gallery with exclusive behind the scenes footage. Additionally, for the first time, fans will also be able to buy a wide variety of official Kylie merchandise through the website, including CDs; ‘Love Kylie' lingerie; calendars; Kylie dolls; posters; t-shirts and other items of clothing.

For each of Kylie's future single launches, the website introduction page will also be redesigned to reflect the single's artwork. Kylie's next single, ‘I Believe in You', will be released on 6th December.

EMI brought Kylie.com inhouse in 2003 and re-launched the website to coincide with the release of the ‘Body Language' album and the ‘MONEY CAN'T BUY' launch show at the London Apollo. The website is content managed by a dedicated inhouse webmaster at EMI Music UK.
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Editor's notes

About EMI Music – Digital Media Division

EMI Music was the first major record company to establish a dedicated Digital Media division in 1998. The division, headed up by Danny Van Emden, the Digital Media Director, is responsible for the digital activity of EMI Music UK and Ireland and its individual music labels. In addition, each of EMI Music's record labels - EMI Records, Innocent, Parlophone, Virgin and the catalogue division - has a Digital Media Manager responsible for developing artist specific new media opportunities, promotions and web presence.

The Digital Media division develops many of the company's digital cross-marketing and artist promotions; providing exclusive content; managing data capture and eCRM systems; and monetising EMI Music's assets across the digital media. The division is also responsible for the EMI Music aggregate site, www.the-raft.com, which has been running for 11 years and won multiple awards.

With in house skills in journalism, programming, photography, SEO and design, the team are able to generate the right mix of copywriting and creativity to exploit a range of commercial opportunities. Working with EMI's Commercial Digital team, Digital Media has worked with retail, brand, online and mobile organisations. This year alone, the division has agreed a number of crucial deals with high profile partners including OD2, i-Tunes, mycokemusic, Napster, Orange and Vodafone Live.

Websites developed for well-known artists include Kylie.com, Kelis.co.uk, thethrills.com, nerduk.com, thedivinecomedy.com, doves.net and jamelia.com. The team is also responsible for creating artists' web shops, selling physical products and exclusive merchandise, as well as developing mobile shops and download platforms.

EMI Music UK is part of The EMI Group, one of the largest music companies in the world and listed on the London Stock Exchange.

www.emimusic.co.uk

Contact:
Anna Vickerstaff
immediate future Ltd.
0845 408 2031
pressoffice@immediatefuture.co.uk