The Sleeter Group Releases 2015 What SMB's Want Study

October 08, 2015 (PRLEAP.COM) Business News
October 8, 2015 - The Sleeter Group has announced the release of What SMBs Want from Their Accountant; the annual study is part of the company's continuing effort to provide leadership in technology consulting for accounting professionals and small businesses. The purpose of the study is to identify important trends developing in what small and medium-sized businesses (SMBs) want from their outside accounting firm. Quite often, there's a difference between what businesses want from their accountant and what they think their CPA wants to provide, especially in the areas of technology consulting.

The Sleeter Group also used the research to understand how SMB's use technology, and learn about their appetite for accounting services and business process solutions. Some key findings from the 2015 study include:
  • There are more women decision-makers than men among small businesses. (50.8% to 49.2%)
  • 54% of SMBs are still using desktop accounting solutions. Only 12.4% are using cloud solutions. This may be hard to believe, but the data shows that US SMBs are still moving slowly towards the cloud.
  • 40% of SMBs plan to upgrade their accounting software within the next 3 years.

    One of the main reasons The Sleeter Group performs the study is that 1 out of 3 SMBs does not currently engage a CPA or accounting firm, nor do they plan to engage one in the future. This statistic lends opportunity to help the non-engagers understand the value that accountants can provide.

    The annual What SMBs Want Report, written by Doug Sleeter and Orlando Megia, is a featured benefit for the Sleeter Group Consultant's Network members. The market research provides invaluable insights into building an accounting firm and defining value for clients. Members will be able to download the report for free this month, and the report will also be available for purchase at

    About The Sleeter Group
    The Sleeter Group, a Diversified Communications company, operates a membership community that provides professional training and development through networking forums, events and webinars, books, exams, newsletters, blogs and research services. Sleeter Group's members provide bookkeeping and consulting services to over 300,000 SMEs. The Sleeter Group (@SleeterGroup) is dedicated to helping accountants and small businesses work together by using the most innovative and tested tools/systems to generate greater efficiencies and higher profits. | #sleetercon.
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