Ascension Software Helps New Real Estate Agents Succeed

October 29, 2015 - In a sideroad.com Real Estate marketing article entitled "Common Mistakes New Real Estate Agents Make", Eric Bramlett (broker/owner) presents seven mistakes that brand new agents tend to make, and the reasons why they make them. Below you'll find our 3 top takeaways from Bramlett's article. We consider these 3 takeaways crucial to a new agent's success. Without them, new agents will flounder and fail. So if you're a new agent just starting out in the industry, pay close attention to these 3 pitfalls.

1. Have a Business Plan and/or Strategy - Most new agents focus on joining a brokerage. What they fail to realize is that they aren't getting a job so much as they're going into business for themselves. Your business plan defines where you're going, how you're getting there, and what it's going to take for you to make your real estate business a success. If you don't have a business plan, get planning!

2. Spend Money on Marketing - Most new agents don't realize that the hardest part of the business is finding the business. This goes back to having a business plan, and seeing yourself as an entrepreneur. Any successful, seasoned agent will tell you that how much business you GET is directly related to how much you SPEND on marketing. If you choose the right brokerage, then you will get some good inbound leads. However, don't neglect a good, personal marketing campaign from the beginning to get your own name out as the agent of choice.

3. Choose the Right Brokerage for the Right Reasons - New agents choose their new broker for a variety of reasons . Do they have a good reputation, offer the most competitive split, have an office close to home, etc…? While these questions make sense, they aren't going to get you far on the success train.

The top reason to choose a broker, and the question to ask is, "What do you offer your new agents?" If the answer is, "The most competitive split in town" you should definitely keep looking. Remember, 100% of $0 is still $0. If you're leaning towards the largest broker in town, who has a great reputation, remember takeaway (pitfall, failure, mistake) #1 above: You're starting a BUSINESS not a JOB.

When interviewing brokers, here are a few solid questions to ask: Do they have incoming leads; What does their training program consist of; What's their retention level; What's their average sales price; Do they encourage their agents to promote themselves?

Agents! If you're ready to push past these common pitfalls and head toward success, check out our real estate software solution, Atlas. It's the perfect compliment to your future success.