ADBRITE MAKES BIG BUSINESS OUT OF SMALL BUSINESS
January 18, 2006 (PRLEAP.COM) Business NewsTake for example the website www.salecreek.net, an all-banner online shopping mall that has the feel of shopping in a real brick and mortar mall.
Salecreek.net came online in the wake of Alex Tew's MillionDollar homepage blitz an all pixel ad page. But other than both websites having all advertising as their sole content. Sale Creek departs on it’s own in new ways by applying lead generation applications in creative ways. And is the first to do so.
AdBrite is the exclusive placing agent for the website with the moniker "Shop like a woman". Salecreek.net offers a very unique opportunity for it’s advertisers by departmentalizing them by name brand and not by product, giving advertisers the opportunity to place their banner or classified ad at the front door of anchor stores, such as Macy’s Target, WalMart, Overstock.com, Buy.com and eToys! The virtual mall even has a food court and movie theater where advertisers can park outside their front or doors and sell online food products For the real bargain hunters there is a area called Super Saver Links that wisks the shopper away to some of the best deals on the internet!
But: Sale Creek .net has not turned it’s back on search services as of yet. The website has an agreement with Amazon.com and as a shop like a woman search button on it's site witch pops up Alexa search results witch is powered by google.
Upon first visit to Salecreek.net you may get an impression that reminds you of those snail mail sales papers that used to stuff your mailbox, the one’s you rarely looked through unless you were looking to save some money on a purchase today. In fact, that is the point of this website. Somehow it all just works. Despite all those banner ads, surprisingly, you leave the mall with a very pleasing window shopping experience.
When we asked the owner about the slogan ‘Shop like a woman’ he had this to say.
“Women are the best shoppers. They like to save time and money and they know all the shortcuts. They have to with all of their many “responsibilities. I hope that the salecreek.net mall can help all who find it hard to shop and make shopping a more enjoyable experience with no pressure that often is associated with the online experience.
“Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission. Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified" says Lara Lake in ‘Your Guide to Marketing’.
Sale Creek’s ‘Shop like a woman’ website offers lead generation for the consumer and gives them the right choices when they need them, not after the purchase. This is target marketing at it’s best and would make Google jealous. By taking lead generation to the next level this small business won’t be small for long! And that has got to make the people at AdBrite very happy.