Automotive Wins Big at Adcraft's Ninth Annual D Show
December 03, 2015 (PRLEAP.COM) Business NewsDETROIT, Dec. 3, 2015 - Automotive won big Wednesday night at the Adcraft Club of Detroit's Ninth Annual D Show, recognizing the best work in the region's advertising industry. Five out of the show's nine "Best of" winners included advertising work for automotive companies or suppliers including Chevrolet, Fiat, Ford Motor Company and NGK Spark Plugs created by agencies Doner, Commonwealth//McCann, Team Detroit and The Richards Group.
Birmingham-based Brogan & Partners, however, took top honors winning "Best of Show" for its work with the Michigan Women's Foundation creating the Enough SAID (End Sexual Assault In Detroit) brochure. The brochure was part of a larger campaign to draw awareness to the 11,000 untested rape kits found in Detroit in 2009. The pamphlet incorporated the USB code that labels each rape kit as a design element to emphasize that each code represents the suffering of a real victim without justice.
"Our winners reflect the strength and versatility of the Detroit advertising community," said Brian Yessian, chairman of Adcraft's D Council, which organizes the D Show each year. "We are proud to showcase our roots and expertise in the auto industry and also to demonstrate our creativity for different industries, including non-profits and robotics."
In addition to recognizing traditional advertising work, the D Show also presented its "The Ambassador" award to Detroit Creative Corridor Center for its Detroit Design Festival. The award recognizes a project or initiative that uses creativity to showcase the city of Detroit in a positive way.
The D Show recognizes the best creative work in Metro Detroit from the past year with categories including print, TV, integrated branding, digital media, social media, graphic design and innovative marketing. Winners were selected from a record 651 entries of projects and campaigns from Metro Detroit-based agencies or clients.
The complete list of winners includes:
2015 BEST OF AWARDS
2015 D SHOW – BEST OF PRINT
NGK Spark Plugs
Snow/Make Fast Faster
2015 D SHOW – BEST OF TV
2015 D SHOW – BEST OF INTEGRATED BRANDING
Summer of Play
Commonwealth // McCann
2015 D SHOW – BEST OF CINEMA / NON-BROADCAST
Ford Motor Company
Go Further Stories Campaign 1
2015 D SHOW – BEST OF DIGITAL MEDIA
Technology & Stuff
Commonwealth // McCann
2015 D SHOW – BEST OF SELF PROMOTION
Detroit Portfolio Night
2015 D SHOW – THE JOE (selected by local journalists)
The Richards Group
2015 D SHOW – THE AMBASSADOR
Detroit Creative Corridor Center
DDF / UNESCO City of Design
2015 D SHOW – BEST OF SHOW
Michigan Women's Foundation
Enough Said (End Sexual Assault in Detroit) Brochure
Brogan & Partners
Stills of the winners and additional media are available here. For more information, go to www.Adcraft.org.
About Adcraft Club of Detroit
Established in 1905, the Adcraft Club of Detroit brings together members of the media, advertiser and agency community to exchange big ideas, support and educate one another as means of evolving their own professional development and the creative industry they are a part of. With 2,100 plus members, the Adcraft Club of Detroit houses some of the most well-respected and established consumer brands in the world.