Stelzner Consulting Launches WhitePaperSource™ Forum for White Paper Discussions — Community forum is first for white paper writers and publishers

San Diego, California – December 1, 2004 – Technology writer Michael A. Stelzner, author of the popular "How to Write a White Paper' and editor of the WhitePaperSource newsletter, announced the launch of the WhitePaperSource forum – the Internet's first discussion forum dedicated to white paper writers and businesses that use white papers as marketing vehicles. Located at http://www.whitepapersource.com/forum/, the forum brings marketing experts together to discuss topics such as white paper writing tips, research sources, white paper syndication and advertising, lead generation ideas, white paper usage statistics, and more.

Nettie Hartsock, a member of the forum, said, "I joined the WhitePaperSource forum because I knew that it would be the most significant site to get the latest ideas and creative solutions about producing white papers. The founder is most often cited as one of the gurus of white paper writing and I wanted to be among peers who could enable me to improve my white paper writing skills.'

Gordon Graham of Gordon and Gordon stated, "White papers are the essential technology backgrounders that drive sales of complex technology. Nearly every technology company writes them and nearly everyone contemplating the purchase of any complex technology reads them. Yet, for all their popularity, there are few resources available to help people learn how to use white papers more effectively. The new WhitePaperSource forum is a much-needed resource that will help fill this gap."

Michael Stelzner, the site's founder, explained, "After I received more than 13,000 e-mails for my paper on writing white papers, I knew there was a lot of interest in how white papers could be used as a marketing tool. We launched the forum to bring together writers, marketing managers, and users of white paper syndication outlets to share ideas and experiences on the complicated task of white paper writing and discuss using white papers to generate qualified leads.'

WhitePaperSource Forum

The WhitePaperSource Forum is an extension of WhitePaperSource, a quarterly newsletter distributed to nearly 6,000 marketing professionals and writers from many of the world's largest high-tech corporations. Some of the topics discussed on the forum include:

• White paper best practices
• Driving traffic to white papers via pay-per-click advertising
• Blogs and white papers
• Interviewing techniques
• Statistics on white paper use
• Writing strategies

After users register at http://www.whitepapersource.com/forum/, they have full access to the forum, can partake in its many surveys, have access to a job and services board where they can seek writers and advertise their services, and may interact with other members.

About White Papers

A white paper typically argues a specific position or solution to a problem. White papers have become a common tool used to introduce technology innovations and products. A typical search engine query on "white paper" will return millions of results, with many focused on technology-related issues. White papers are powerful marketing tools used to help key decision-makers and influencers justify implementing solutions. Bitpipe and Sam Whitmore's Media Survey recently released a marketing study that revealed white papers remain an essential component for lead generation. White papers were ranked as the most important method for generating online leads, and 82 percent of respondents said they would use white papers to generate leads in 2004 (source: DestinationCRM.com, May 10, 2004; "Companies to Deepen Investments in Online Marketing").

About Stelzner Consulting

Stelzner Consulting (http://www.stelzner.com) is a technology-focused creative services agency. Specializing in all forms of copywriting, web design, and graphic design, the Stelzner team has served more than 100 high-tech clients since the mid-90s. Stelzner Consulting's clients range from emerging startups to mega corporations such as HP, Motorola, Cardinal Health, Seagate, Intuit, Rockwell, QLogic, Comverse, and Compaq.

To join the WhitePaperSource forum, simply visit http://www.whitepapersource.com/forum/.

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