TrendIQ, A Market Intelligence Firm, Releases Trend Study On the Top 50 Interactive Agencies.

January 21, 2006 (PRLEAP.COM) Business News
Great Falls, VA (PRLEAP) January 21, 2006 — TrendIQ, Inc., using its proprietary technology tools has just released a Competitive Landscape on the top 50 Interactive Agencies as reported by AdWeek Magazine. TrendIQ uses its sophisticated measurement tools to capture information on a particular subject area such as performance and branding of the Interactive segment of Advertising Agencies and provides trend results on a monthly basis or more frequently if needed. Access to the information is free and is available through TrendIQ.

TrendIQ’s proprietary tools measure shifts in the Interactive segment daily, allowing for companies to respond on a real-time basis to competitive movements and new business opportunities. The Interactive Agency Competitive Landscape consists of 50 companies or divisions of companies that participate in the Interactive segment of Advertising. The Competitive Landscape looks at such measurements as brand sentiment, share-of-voice and Internet presence trends. Typical applications include analysis of competitors, strategic planning support (SWOT Analysis and Environmental Scan input), sentiment measurement for various subjects of importance, market share estimates, geography penetration, tracking technologies, tracking candidates for acquisitions, and many more.

One of the best ways to understand what TrendIQ does is to take a look at actual applications and how they are delivered, says Jeff Weller, CTO of TrendIQ. That's why we have put together a Competitive Landscape on the Interactive Agency marketplace. This is a particularly interesting trend study since it allows the Interactive Agencies to visualize how they can augment their current suite of strategic services. Client or market specific trend studies would serve to deepen their client relationship and significantly increase the clients market positioning. Weller added that this also helps to demonstrate several capabilities that TrendIQ has to offer -with information on a real-time basis. TrendIQ has developed additional Competitive Landscapes covering other markets and also provides customized tracking studies based on the needs of the individual client.

For additional information or to obtain access to the Interactive Agency Competitive Landscape, please contact

About TrendIQ, Inc.:

TrendIQ is a leading competitive intelligence company focused on providing information that helps clients build stronger businesses. For additional information, please contact Jeaneen Henry or visit