Readers Rejoice! The Advice Sisters "What Works" Beauty, Cosmetics and Fashion Reviews Move To Monthly Format

January 23, 2006 (PRLEAP.COM) Business News
One of the most extensive Beauty reviews on the Internet, The Advice Sisters "What Works" Cosmetics, Fashion and Beauty Reviews, have gone monthly.

"Our columns just got too large," explains Alison Blackman Dunham, author and creator of the Advice Sisters electronic enterprise. "The 2005 holiday column ended up being more than 45 printed pages and although readers loved the variety of products we review, they columns just got too big to be an easy ready anymore, " she adds.

The new format, beginning with the January, 2006 issue will continue to provide the signature of the column — genuine, "up-close-and-personal" reviews of the newest and best-of-the-best products in a variety of beauty, health and fashion-related categories. Readers will find a more selective collection of products per column, with more details, to help them make more informed choices about the products they want to try. Also new in 2006 will be contests and give-aways for readers to win valuable, beauty-oriented prizes.

What won't change however, is the quality of the content. "We haven't changed our commitment to impartial, quality reviews," says Ms. Blackman Dunham. "We will still be featuring the newest, best-of-the-best beauty, cosmetics and fashion items. We will keep the signature, "up-close-and-personal" format, that gives readers a genuine view of how the products we review, really work. Readers will still find an extensive Buying Guide at the bottom of each column with links to every product featured.

"The name of the column is "What Works," not what doesn't," says Ms. Blackman Dunham. "Don't expect to see any negative reviews. Our goal is to direct readers to what we believe are great products to make their lives easier, more satisfying, more beautiful, and more fun. If I or any of my reviewers don't like a product, we just don't include it in the column."

On the other hand, beauty reviews can be highly subjective. "We try to think in broad terms. My reviewers and I really do experience every single product and we don't get paid for our reviews (other than in products) so it's a labor of love, but we still are aware that we have to be responsible for what we print," says Ms. Blackman Dunham. "I take the view that the product that doesn't work well for my skin type, or the fragrance that doesn't appeal to my senses, might be fantastic for someone else. It's not exactly rocket science, but I need to look at each item fairly, and from all angles. There's something for everyone," she adds.

Ms. Blackman Dunham hopes that readers will enjoy all the information, tools, tips, articles, and services available on the Advice Sisters Web Sites and She also welcomes feedback from readers, and inquiries from publicists who want to see their products reviewed in the column, advertisers who would like to support the site and sponsor give-aways, and publishers who are interested in getting a syndicated copy of "What Works" for their own publications.