January 25, 2006 (PRLEAP.COM) Business News
Robert Brehm, CEO of U.S. Microbics, Inc. (OTCBB: BUGSE - News) announced that the company has retained etensive, inc, a San Diego based full service marketing firm to shift its awareness towards an all-encompassing advertising and public relations strategy.

Brehm states, "Given the business expansion and accelerated revenue Sub-Surface Waste Management Inc. (OTCBB: SSWM - News), a majority owned subsidiary of U.S. Microbics, Inc., experienced in the fourth quarter of FY 2005, we feel it's time to effectively communicate our progress on a different level. It is a very exciting time and we want the world community to better understand who we are, where we're at, and where we're going."

Anthony Christopher, etensive's Chief Marketing Officer stated, "We are very much looking forward to working with Bob and his team. We love the work they do! To be in business with a company like BUGS, which is at the forefront of environmental waste clean-up using biotechnology, is something we're proud of as a company."

Brehm further reflects, "Our services in Mexico are well received and expanding rapidly as we help the people of Mexico clean-up the environment and stimulate their local economy with new jobs and related business opportunities. Governor Mario Marin Torres of the State of Puebla, Mexico has become a strong proponent of our work and we expect to expand our business with several other states in Mexico this year. A clear and unified message about our international efforts is timely and needed as we seek additional resources to continue our environmental quest."

Christopher adds, "We haven't finalized a marketing plan as yet - but one is in the works, which is likely to include national and/or regional television spots on CNBC, CNN, NBC and FOX, as well as Internet and public relations strategies, which could efficiently and effectively deliver BUGS' message to their audience."

About U.S. Microbics Inc.

U.S. Microbics is a business development and holding company that acquires, develops and deploys innovative environmental technologies for soil, groundwater and carbon remediation, air pollution reduction, modular drinking water systems, and agriculture growth enhancement. For more information on the company contact Robert Brehm at 760-918-1860 x102 or visit the website at http://www.bugsatwork.com.

About extensive

etensive is a full-service marketing firm, which works with a variety of clients in a wide array of industries; technology, entertainment, education, retail and packaged goods. The company's clients have ranged from Boeing, Nissan, Pepsi, to Cox Communications. For more information contact Tony Christopher via email at Tony@etensive.com or visit their website at http://www.etensive.com.

The information contained in this press release includes forward-looking statements. Forward-looking statements usually contain the words “estimate,'' “anticipate,'' “believe,'' “expect,'' or similar expressions that involve risks and uncertainties. These risks and uncertainties include the Company's status as a startup company with uncertain profitability, need for significant capital, uncertainty concerning market acceptance of its products, competition, limited service and manufacturing facilities, dependence on technological developments and protection of its intellectual property. The Company's actual results could differ materially from those discussed herein. Factors that could cause or contribute to such differences are discussed more fully in the “Risk Factors,'' “Management's Discussion and Analysis or Plan of Operation'' and other sections of the Company's Form 10-KSB and other publicly available information regarding the Company on file with the Securities and Exchange Commission. The Company will provide you with copies of this information upon request.

U.S. Microbics, Inc.
Robert Brehm, 760-918-1860 x102
etensive, inc
Tony Christopher

Source: U.S. Microbics, Inc.