Two pronged approach to improve customer service skills launched. Perfect Phrases For Customer Service (McGraw-Hill) released and http://customerservicezone.com opens.

Bacal & Associates is pleased to announce an initiative to provide low cost, or free customer service resources to help both organizations and employees meet the needs of their customers while increasing competitiveness in the marketplace.

Perfect Phrases For Customer Service (McGraw-Hill) is a low cost, practical guide to learning specific, behavior based customer service skills. Written to be used on the front lines or in training, it describes over 50 real-world customer service techniques, and 60 real-world customer service vignettes or scripts to learn from. Written by customer service expert Robert Bacal, the book retails for about $10.00 and is available in better bookstores and amazon.

To provide support and more information for customer service staff, The Customer Service Zone (http://customerservicezone.com) is now online.

It contains hundreds of articles, links, books samples and much more, all available online, free of charge. A support forum is also available from http://customerservicezone.com/discussionlist.htm

Future plans include the development of a free customer service training guide, and the addition of additional free customer service techniques descriptions and customer service scripts.