Kitazato, Cook Medical Lead Japan Assisted Reproduction Technology Market Fueled by Decreasing Fertility Rates

March 29, 2017 (PRLEAP.COM) Health News
March 29, 2017 - Vancouver, BC – According to a new series of reports on the Japan market for gynecological devices by iData Research (, the investment in cutting-edge technology fueled by exponential patient demand has led to increasing patient growth in the assisted reproduction technology (ART) device segment. However, despite Japan's preference to invest in high-end medical devices, the gynecology device market is constrained by the lack of training, diversity in alternative procedures and investment in specialty equipment.

The ART market specifically is being heavily impacted by numerous mergers and acquisitions, creating monopolies on prices and market shares in the region. Ultimately, the predominant shift towards capital equipment that can be used off-label across procedure types is limiting the overall ART capital equipment sales in Japan.

"The number of assisted reproduction procedures conducted in Japan is projected to increase fueled by decreasing fertility rates, a higher average age of women who want to become pregnant, government funding and new technology," explains Dr. Kamran Zamanian, CEO of iData. "However, the average selling price (ASP) of ART devices per unit is declining due to price erosion."

Changes to reimbursement rates as well as regulations in Japan are highly anticipated, but unlikely to occur in the immediate future. While the government and the Japan Society of Obstetrics and Gynecology (JSOG) are both promoting assisted reproduction technology in an effort to promote an increasing national birth rate, traditional cultural values hinder the acceptance of an expanded definition for families. Single individuals and same-sex couples are ineligible to receive in-vitro fertilization (IVF) treatment in Japan. While cultural attitudes are slowly changing, it is unlikely the regulations will be updated anytime soon. This is further fueling the reproduction tourism market outside of Japan.

Kitazato is the largest competitor in the Japanese assisted reproduction device market with a wide portfolio of products specializing in ART, the oocyte retrieval needles include pump aspiration single lumen, manual aspiration single lumen, double lumen, and other needles. Kitazato is the established competitor within the Japanese market, holding a monopoly on certain distribution networks and clinics. Their market share is projected to decline throughout the reporting period as foreign competitors continue to gain market share.

Cook Medical is the second leading competitor in the Japanese assisted reproduction market. This company has over 15 different retrieval needles available in various product lines, including their Disposable EchoTip® Lancet Needle, standard EchoTip® needles and the Ova-Stiff™ Ovum Aspiration needles. Additional competitors in the Japan assisted reproduction market include Cooper Surgical, Vitrolife and Irvine Scientific among others.

For Further Information
More on the gynecological devices market in Japan can be found in a series of reports published by iData Research entitled the Japan Market Report Suite on Gynecological Devices. The suite covers reports on the following markets: assisted reproduction technology, endometrial resection, uterine fibroid embolization, hysteroscopes, colposcopes, female urinary incontinence slings, pelvic organ prolapse.

The iData report series on gynecological devices covers the U.S., China, Australia, Brazil, Japan, South Korea, India, Latin America and 15 countries in Europe including Germany, France, the United Kingdom (U.K.), Italy, Spain, Benelux (Belgium, Netherlands and Luxemburg), Scandinavia (Finland, Denmark, Sweden and Norway), Portugal, Austria and Switzerland. Reports provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players' success strategies in each market and segment. To find out more about gynecological devices market data or procedure data, register online or email us at for a Japan Market Report Suite on Gynecological Devices brochure and synopsis.

About iData Research
iData Research ( is an international market research and consulting firm, dedicated to providing the best in business intelligence for the medical device industry. Our research empowers our clients by providing them with the necessary tools to achieve their goals and do it right the first time. iData covers research in: Laparoscopy, Urology, Gynecology, Endoscopy, Dental Operatory Equipment, Dental Material, Dental Lasers, Dental Prosthetics, Dental CAD/CAM, Dental Bone Graft Substitutes, Ophthalmics, Ultrasound, X-Ray Imaging, Diagnostic Imaging, Oncology, Vascular Access, Interventional Cardiology, Cardiac Surgery, Cardiac Rhythm Management, Electrophysiology, Operating Room Equipment, Surgical Microscopes, Robotics and Surgical Navigation, Spinal Implants and VCF, Spinal MIS, Orthopedic Soft Tissue Repair and Regeneration, Orthopedic Trauma, Large & Small Joints, Anesthesiology, Wound Management, Orthopedics and more.

We have built a reputation and earned our clients' trust based on consistent and uniquely intelligent research that allows our customers to make confident decisions and impact their businesses. A combination of market expertise and over a decade of experience has resulted in a deep understanding of the medical device industry that has inspired innovation and propelled our clients to success.

Share Article