919 Marketing Wins John Costigan Companies Account
February 03, 2006 (PRLEAP.COM) Business News919 Marketing Company, a top ten Triangle area marketing consulting and public relations firm, announced today that it has been retained by John Costigan Companies, formerly known as Jack Ryan Associates, to drive a re-branding initiative and deliver comprehensive marketing communications services. Based in Cary, North Carolina, John Costigan Companies is a leading provider of sales training to the Fortune 500.
“This is a challenging, exciting national assignment," said David Chapman, CEO of 919 Marketing Company. "We have been tasked with operating as the company’s outsourced marketing engine – driving product mix, brand development, online sales activities and complete marketing campaign management for the national Costigan LIVE series.”
Drawing on his experiences as a top sales representative, Chicago native John Costigan devised a training methodology hinged on making live, unscripted calls to prospects during sessions. He founded Jack Ryan Associates in 2001 and quickly secured engagements with such global players as Exxon-Mobil, SAS and Tommy Hilfiger, companies that now retain his services regularly. In the fall of 2003, Costigan released his first educational CD set entitled “What to Say and How to Say It".
“We were looking for a proven marketing partner that could help us build a compelling and ownable, cross channel brand in the corporate sector," said founder and CEO, John Costigan. "I am sold on the fact that 919 Marketing offers the best of both worlds – the strategic methodologies usually found at large consulting firms, and the creative firepower of a full service marketing services firm.”
The agency will be responsible for creating an e-commerce enabled company website, as well as crafting a new corporate identity and various marketing collateral pieces for John Costigan Companies. 919 Marketing will also provide ongoing national PR and marketing services for the company.
In addition to devising and implementing a multi-tiered marketing communications program, 919 will play an instrumental role in developing new revenue streams for John Costigan Companies, including a series of seminars dubbed Costigan LIVE™. The first event in 2006 is scheduled to take place in Raleigh, NC on April 11. “We are very excited at the opportunity to strategically drive leads and build visibility for John Costigan,” said David Chapman, CEO of 919 Marketing.
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About 919 Marketing:
919 Marketing is a hybrid business consulting/marketing communications firm, located just minutes from North Carolina's Research Triangle Park. The 919 team of seasoned, senior-level consultants develops winning business strategies and provides the marketing horsepower required to produce clear, measurable and recognizable results for a roster of companies. For more information on 919 Marketing, please call 919.557.7890 or visit www.919marketing.com.
About John Costigan Companies
John Costigan Companies offers sales training based on a unique methodology. Drawing on his experiences as a top sales representative, president and founder John Costigan created the Call to Action™ sales program, a training system that entails reaching real prospects by phone during classes to demonstrate sales techniques. In addition to conducting training for corporations such as Exxon-Mobile, Tommy Hilfiger and SAS, John Costigan Companies offer Costigan LIVE™ Seminars, training sessions open to the general public. For more information, visit www.johncostigan.com.