NarrowAD Chosen as Top Ten Advertising Media in China
February 05, 2006 (PRLEAP.COM) Business NewsNarrowAD, the leading service provider of contextually content-targeted advertising in China, announced today that it was named the # 1 advertising medium in the area of online advertising, in a "Media Top 10," annual ranking of the 10 most powerful advertising venues in terms of different advertising formats held by a.com.cn, International Advertising magazine, China Business, CTR Market research, Sina among some other media and organizations.
In selecting NarrowAD for the "Online Media Top 10," for its unique innovation, which contextually puts sponsored-links to reach a very specific, prequalified audience in 2000+ most popular online media in China and coincides the trends of rapid developing Web2.0 applications in China, has attracted much attention from the evaluating board.
The NarrowAD ad network has attracted a wide spectrum of publishers across portals, business, marketing and technology sites, and popular bloggers in China. Among the participants are the #1 online portal of Sina and such popular sites as Netease, Tom, China.com, Xinhua, People, Chinanews, blog networks BlogChina and BlogCN and other 2000+ most-visited online media in Chinese.
The relevant, unobtrusive nature of contextual advertising provides great value to both the web user by improving their overall experience and the online publisher by delivering an efficient revenue source. For instance, one page on an affiliated site of NarrowAD discusses how computer works. Around the article, in a "Sponsored By NarrowAD" box, would appear six ads all related to computers.
"NarrowAD's context targeted solutions are the most cost-effective ways for Chinese SMEs to reach their clients," said Forrest Zhang, CEO, NarrowAD. "In naming NarrowAD to be the Top Ten, the honor further validates NarrowAD's unique model, which stresses the value of precise targeting in delivering highly qualified leads to SME marketers. We are honored that NarrowAD have been recognized as one of the top 10 best online advertising buys."
With its emphasis on innovation, in 2005, NarrowAD has also been quoted among "Top 10 New Business Model" by New Fortune magazine in China, listed among Asia's top 100 private companies by Red Herring Magazine, and awarded as "China Internet Industry Innovator 50" by the Internet Society of China and received 2005 China Innovating Firm Award selected by CCW (China Computer World Media Group).