Prosper Insights & Analytics Designated in CIO Applications' Top 25 BI & Analytics Companies
September 12, 2017 (PRLEAP.COM) Business NewsProsper Insights & Analytics™ was recently designated as a "Top 25 Business Intelligence & Analytics Company" for 2017 in the September 11th CIO Applications issue. For over 17 years, Prosper has curated the largest, most comprehensive and unique consumer database for generating accurate predictive analytics. Leading firms in the Retailing, CPG, Financial Services, Database Marketing industries, and more have enjoyed a competitive advantage for predicting the future with its human element based datasets. Prosper is the only Ohio-based company in the listing.
"When integrated with other data sources like transactional data, Prosper data brings a new dimension for predicting the future, whether it is on a macro or a micro level," said Gary Drenik, Prosper CEO. "Our data picks up where big data falls short in providing real human insight."
The September 11th edition of CIO Applications provides a list of leading BI & Analytics companies who help organizations in aligning themselves with the changing market requirements through advanced systems and solutions. "The adoption of BI and analytics platforms in the past few years has grown manifolds especially among large organizations. However, when it comes to small and medium sized companies, many of those still have a long way to go and adopt intelligent 'analytical' systems," according to Joe Phillip, Managing Editor of CIO Applications.
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Prosper Insights & Analytics™
Prosper Insights & Analytics is a global leader in "consumer intent" data serving the financial services, marketing technology, and retail industries. We provide global authoritative market information on US and China consumers via curated insights and analytics. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper helps companies accurately predict consumers' future behavior to help identify market behaviors, optimize marketing efforts, and improve the effectiveness of affiliate, mobile, email, print, and social-media demand generation campaigns. To learn more: www.ProsperInsights.com
Chrissy Wissinger, Director, Communications
Stacie Nelson, Director, Customer Success