Colorado Backyard Shed Builder Launches New Website with 4 Key Features
October 05, 2017 (PRLEAP.COM) Business NewsOctober 5, 2017 - Innovative Structures has been serving the Eastern Slope of the Colorado Rockies with quality backyard sheds, prefab garages, and other outdoor structures since 2004. But one thing they were lacking was a robust online marketing program. The simple website in place failed to reflect the narrowing of their focus to backyard sheds, garages and other structures and lacked key features necessary for a good online marketing strategy.
Innovative Structures was founded by Devon Eicher in 2004. But in 2014 when the founder needed to leave town to care for his aging family, Nelson Hoover took the helm and has been reorganizing the company since then. Nelson came to Innovative Structures with 20 years of construction experience giving him the tools and expertise needed to continue growing the portable shed company in Colorado.
Nelson explains the vision of the shed company in Colorado saying "we are a faith-based shed and garage company that believes our workmanship and ethics should reflect the God we serve."
Early on, Nelson realized the need for a shed and garage marketing plan that could grow their brand presence without having to open new display lots in every major city. So he returned to his hometown and contracted with E-Impact Marketing to develop the Innovative Structures online presence.
The marketing company applied their years of experience in Shed and Garage Marketing by implementing four key features from the start.
The website also features two car garages, carport garages, animal shelters, portable cabins, Gazebos, Pergolas and Poly Furniture for folks in Colorado.
So far, the investment seems to be working well. Within the first few days, leads skyrocketed in comparison to the pre-launch of the new site. But there is much more to come for the new shed and garage website in Colorado. Over the next year, the marketing company will continue to grow the reach of Innovative Structures through SEO, Social Media, Ads and much more.