Brand Identity Guru has been selected to undertake a digital branding and web design initiative for Franklin Sports

February 06, 2006 (PRLEAP.COM) Business News
Boston, MA, February 2006 - Brand Identity Guru http://www.brandidentityguru.com, a leading branding and web design firm serving major players in the B2B and B2C space, has been selected to undertake a digital branding and web design initiative for Franklin Sports, one of the nation's leading sporting goods distributors.

"The launch of our digital branding campaign coincides with a period of significant growth for Franklin Sports. As we continue to expand our presence within each of the markets we serve and more aggressively target new products, it is critical that our brand image better reflect our business today," said Cliff Savage, Director of Special Market Sales at Franklin Sports. "We looked at quite a few agencies and found that Brand Identity Guru offered the best combination of branding expertise and web development."
Franklin Sports web initiative includes developing brand imagery for the company's online presence for their new product Battle M.A.X.ä by Rival Force as well as conducting Search Engine Optimization techniques to drive sales to retailers.

"Building brand awareness for this company's success is a top priority," said Scott White, the agency's founder. "We are looking to integrate online messages with Franklin Sports sales initiatives. In addition, Brand Identity Guru's Search Engine Optimization will enable Franklin Sports to drive sales to the retailers they sell to an important consideration for firms operating in this economy."

Headquartered in Stoughton, Massachusetts, Franklin Sports is a leading provider of sporting good equipment to customers throughout the US and internationally.
Since 1946 Franklin Sports has delivered products that are creative and innovative for all who enjoy sports - from professional athletes to kids who aspire to be their best. The Franklin batting glove is the official batting glove of Major League Baseball. Whatever the sport, the Franklin name means exciting products and great value.

Brand Identity Guru has more than 15 years of experience serving B2B and B2C companies in the financial service, telecommunications, high-tech / bio-tech, insurance, pharmaceutical industries, healthcare, retail, distribution and service industries. The firm has helped over 100 start-up and Fortune 1000 companies achieve measurable results through strategic brand development and cross-media communications.

About Franklin Sports:

Franklin Sports is an international sporting goods supplier with products that are creative and innovative for all who enjoy sports - from professional athletes to kids who aspire to be their best. The Franklin batting glove is the official batting glove of Major League Baseball. Whatever the sport, the Franklin name means exciting products and great value. Franklin Sports was co-founded in 1946 by brothers Irving and Sydney Franklin in Brockton Massachusetts and is currently run up by Franklin Sports President Larry Franklin. More information is available at www.franklinsports.com.

For more information about Brand Identity Guru, contact Scott White, 508-238-4347, 304 Newbury St., Suite 555 Boston, MA 02115, swhite@brandidentityguru.com or go to http://www.brandidentityguru.com.