PM Connect Discuss the Growth of Their Mobile Apps & Content Business

PM Connect is a technology company specialising in the creation, delivery and marketing of mobile phone apps and content for a range of popular niches. Working in the emerging mobile phone apps marketplace the company has experienced rapid growth. We talked to PM Connect about progress to date.

Rapid growth of PM Connect - As recently as September, 2017, PM Connect were included in the Sunday Times Hiscox Tech Track 100 where they ranked 39th in the Technology league table for delivering annual sales growth of 96% over 3 years. This league table shows revenue of £14.47M for the year ending February, 2017.

Commenting a PM Connect Spokesperson said "We're proud of our growth rate which is a combination of many factors. The mobile apps marketplace is a massive growth area, which certainly helps us but the growth is due to having a great team in all areas of the business. We focus on delivering what customers desire, so customer feedback is important to us. Strategic partnerships with mobile phone networks and direct billing providers are important too and we continue to develop these partnerships to aid future growth".

Content is fundamental to success - A major reason for the rapid growth of PM Connect has been the popularity of the content within the apps. A PM Connect spokesperson said "It's the freshly updated content, which drives repeated app use and ensures subscribers feel the value for money from their subscription. The diversity of content is also important, with some apps needing more article content, whereas others may be more visual or video oriented."

Articles are a common form of content and could be a recipe (in Love Food), fitness advice (in iFitness), etc. Subscribers love images, so apps contain image galleries relevant to the niche, some of these can actually be used to personalise the mobile phone by using as wallpaper.

In some apps sound files are available, to play music or even to use as ringtones. In the WWE Mobile Content Club app superstar ringtones are especially popular. Video clips are also popular in this app, wherever possible video clips relevant to the niche are added regularly.

Some apps have games included, these are streamed so require no downloads, one of the apps Bounce Games contain an extensive library of games, all free to use to subscribers.

App functionality and diversity

The content and apps work together "hand in glove" to give the end-user the very best possible user-experience. All of the apps contain functionality tailored to its unique requirements as well as systems functionality consistent across all apps.

A vital component of a PM Connect app is cross-browser compatibility, so apps are developed for Chrome, IE, Opera and Safari, this maximises the market opportunity.

Billing is frictionless, within a few clicks customers can subscribe to apps and billing will be invoiced via their mobile phone bill. Subscribers can opt-out at any time they wish, opt is convenient and there are multiple ways for subscribers to change their subscription details. Whenever needed subscribers can contact customer services, which are multi-lingual and can be accessed 24x7. PM Connect have formed partnerships with mobile phone networks to make this process as seamless as possible.

Additional information on various awards and rankings achieved by PM Connect can be read in the following news articles:
1) James MacFarlane, PM Connect's CEO nominated for NatWest Great British Entrepreneur Awards
2) PM Connect ranks 39th in the Sunday Times Hiscox Tech Track 100 and
3) PM Connect ranks 57th in the 2016 Deloitte Technology Fast 500 awards

About PM Connect
PM Connect was established in 2008 with a vision to change the world of mobile apps and content. The Bromsgrove, West Midlands, UK-based business specialise in the creation, distribution and marketing of a growing number of mobile phone apps, delivered through popular mobile platforms and through the main mobile phone networks.

Any questions or enquiries for PM Connect should be forwarded to the e-mail address provided in the media contact information section below.

Media Contact information:
Company website: http://pmconnect.co.uk
LinkedIn Profile: https://www.linkedin.com/company/11173316
Media Agents: Opace, Longbridge Technology Park, Birmingham, West Midlands, B31 2TS
Press Email address: press@pmconnect.co.uk
Organisation: PM Connect