PixelMEDIA Launches FYE.com on Salesforce Commerce Cloud
March 20, 2018 (PRLEAP.COM) Business NewsPORTSMOUTH, New Hampshire, March. 20, 2018 – PixelMEDIA, an agency specializing in digital commerce for lifestyle brands, announced today the launch of a new online buying journey for Trans World Entertainment Corporation's national specialty omni-channel retail brand FYE (For Your Entertainment) and ecommerce site, FYE.com.
Setting the pace in entertainment retail for over 40 years, FYE sought a more robust ecommerce platform for roughly 3.5 million SKUs on FYE.com. Collaborating with Pixel, they developed a flexible, scalable, ecommerce experience on the world's #1 commerce platform, Salesforce Commerce Cloud. FYE and Pixel's partnership was forged from Pixel's extensive experience and success with implementing Salesforce Commerce Cloud for lifestyle brands.
"Not only were we seeking a top-tier partner that could help us relaunch FYE.com on Salesforce Commerce Cloud, we also needed a group that would function as an extension of our team. Pixel was a great choice and we feel confident that our new site will continue to scale and bring us success in today's competitive marketplace."
– Chris McBride, VP of Product Development at Trans World Entertainment
FYE.com went live January 2018, with one of the largest databases on Salesforce Commerce Cloud. They are now able to connect with customers, anytime, anywhere, and on any device. Fueled by Einstein (AI-powered commerce), FYE now delivers highly personalized shopping experiences that streamline the path from discovery to purchase for their large catalog of movies, music, and pop-culture products.
"Nine months ago, Trans World Entertainment made a decision to elevate their customer experience. Implementing Salesforce Commerce Cloud will give them the tools needed to engage shoppers across all digital channels with AI-powered commerce solutions for marketing, merchandising, promotions, fulfillment, and more."
– Erik Dodier, CEO & Co-Founder at PixelMEDIA
About Trans World Entertainment Corporation
Trans World Entertainment is a unique omni-channel retailer coupling a long history of specialty retail experience with digital marketplace expertise. For over 40 years, the Company has operated as a leading specialty retailer of entertainment and pop culture merchandise with stores in the United States and Puerto Rico, primarily under the name FYE for your entertainment and on the web at www.fye.com and www.secondspin.com. Trans World Entertainment, which established itself as a public company in 1986, is traded on the Nasdaq National Market under the symbol "TWMC".
PixelMEDIA helps lifestyle brands launch, manage, and grow their ecommerce business on the World's #1 CRM in retail, Salesforce Commerce Cloud. Our certified team leverages Salesforce cloud-based applications to strengthen brand experiences in footwear, fashion, sporting goods, apparel, and specialty food categories and increase their online revenue. Pixel brand partners include Cole Haan, The Company Store, FYE, Stonewall Kitchen, Ross Simons, iRobot, Brookstone, and Samsonite.