Customer Darlings 2018: Most popular brands on social websites

September 11, 2018 (PRLEAP.COM) Technology News
These brands score highly with consumers when it comes to service, quality and pricing: Vodafone is the most popular mobile communications provider on social websites, Aldi has taken first place among food retailers, and Deutsche Post is the winner in packaging and logistics. The dpa subsidiary news aktuell and Faktenkontor evaluated more than 53 million social media contributions on 3,000 brands for the survey "Customer Darlings" to find the most popular brands in 20 different industries.

Responses in the categories pricing, service, quality and appearance were evaluated. The analysis incorporated both the frequency and the tone of the nominations. The evaluation of the responses from the consumers is based on data from the Ubermetrics web monitoring tool, which monitors 350 million German-language online sources. The analysis itself was done with the aid of AI via Valuescope. This is the fourth time that news aktuell and Faktenkontor have investigated the most popular brands on social websites. Some 53 million customer responses on 3,000 brands were evaluated for the current study over the period June 2017 to May 2018.

Germany's Customer Darlings in 20 industries:

  • Car manufacturers: Aston Martin
  • Baby and toddler clothing:
  • Dietary products: formoline
  • Holiday parks: Landal GreenParks
  • Hotels: Steigenberger
  • Personal hygiene and body care: Biorepair
  • Kitchen furniture: Schmidt
  • Food retailers: Aldi
  • Food: Zentis
  • Customized clothing: tailorjack
  • Mattress dealers: Dänisches Bettenlager
  • Mobile communication: Vodafone
  • Fashion and lifestyle: Ulla Popken
  • Packaging and logistics: Deutsche Post
  • PC and browser games: Electronic Arts
  • Pizza delivery services: Smiley's
  • Social Media: YouTube
  • Soft drinks: hohes C
  • Internet: Google
  • Tool manufacturer: Hilti

  • About news aktuell
    As wholly owned subsidiary of dpa, news aktuell provides business and organizations with effective access to media and consumers. Via the smart tools ots and zimpel, PR content accesses all media formats, including classical print, high click-rate online portals and social networks. In addition, news aktuell publishes all its customers' PR content on, one of the PR portals with the greatest reach in Germany. By this means, all the relevant multipliers are reached globally, from editors, via digital influencers right up to specialist bloggers and interested consumers. news aktuell has been on the market since 1989. The company, with a staff complement of more than 135, has its headquarters in Hamburg. Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.

    Press contact:

    news aktuell GmbH
    Janina von Jhering
    Deputy head of corporate communications
    Phone: +49 40/4113 - 32598

    Faktenkontor GmbH
    Jörg Forthmann
    Chief executive
    Tel: 040-253185-111

    Share Article