New York Times Applauds's Fidelity

February 14, 2006 (PRLEAP.COM) Travel News
Last Tuesday's New York Times said that takes a uniquely aggressive editorial approach to ensure the accuracy of its hotel reviews. The praise ran on the front page of the New York Times business section of February 7, 2006, in an article entitled "Hotel Reviews Online: In Bed With Hope, Half-Truths and Hype."

The article contrasted the approaches taken by five different hotel review websites to screen out bogus reviews. The article noted that's methods border on "paranoid" in that it probes every review with suspicion. When receives a review, the article noted, it "looks for a reason to publish it" as opposed to looking for a reason to reject it.

It has long been the case that rejects over half of the reviews that it receives. remains 100% owned by its creator.

The New York Times article said that sites like have become increasingly powerful: "Hotel executives agree that the stakes are high in the ratings game." It further noted that "more and more people are using the Internet to make travel decisions," so "web sites that publish guest hotel reviews" have "become more influential."

Neither nor its parent SharkPage is affiliated with the New York Times.

About, the site that Consumer Reports calls one of “the tricks to booking online,” is the world’s most-trusted Internet lodging guide. The site collects, screens, and publishes unbiased, guest-written reviews of hotels worldwide. was named one of the five best travel websites by National Geographic Traveler magazine, and has been praised by the Independent ( UK ), US News & World Report, and USA Today. Founded in March 2001, is available free of charge at the Internet address. is owned by SharkPage, a privately held company based in Palo Alto, California. and SharkPage are trademarks of SharkPage. Further press information on is available at .