Recharged Infant, Toddler, Preschool Toy Market to Surpass $5.1 Billion by 2010

February 18, 2006 (PRLEAP.COM) Business News
New York, February 18, 2005 — Riding the phenomenal success of hot licenses, including SpongeBob SquarePants and Blue’s Clues, and bolstered by the re-emergence of late 20th century toy icons, such as Teenage Mutant Ninja Turtles and Strawberry Shortcake, the ITP toy market is showing signs of growth, as 2010 sales are projected to surpass the $5.1 billion mark, according to The U.S. Market for Infant, Toddler and Preschool Toys, a new report from market research publisher Packaged Facts, a division of, a leading provider of industry-specific market research reports.

Following a 4% drop in sales in 2003, ITP toy sales jumped by 7.7% in 2004 to reach $4.4 billion, followed by further growth in 2005 when sales surpassed the $4.5 billion mark. Packaged Facts projects that sales will continue to increase through 2010 with a 5-year CAGR of 2.6%.

While licensing has been a boon to the market, sophisticated educational toys and “status toys” from upscale child boutiques have also been strong catalysts to renewed growth.

“With the evolution of the Yoga Mommy—trendy, affluent urbanites and suburbanites—we’ve seen a concurrent evolution of ‘Hipster Babies’ and ‘Elegant Babies’ whose styles of clothes, toys, etc., reflect the upscale attitudes of their moms…and dads,” said Don Montuori, the publisher of Packaged Facts. “Their demand for ultra-expensive status toys is definitely a money-making niche that marketers will want to continue to focus on. However, there are still the masses aspiring but unable to afford this rich lifestyle. While occasionally splurging on higher-end items, they still settle for more traditional ITP toys from mass market outlets.”

The U.S. Market for Infant, Toddler and Preschool Toys provides a comprehensive look at the various segments of the ITP toy market with statistics on sales and an in-depth analysis of the retail milieu, including new product trends, competitive profiles of industry leaders, and consumer trends and behaviors influencing the market. Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking: It is also available at

About Packaged Facts
Packaged Facts, a division of, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit, or contact Tom Ehart at 240-747-3014, or