MasterPieces Acquires Baby Fanatic

July 09, 2019 (PRLEAP.COM) Business News
MasterPieces, Inc. today announced the acquisition of Baby Fanatic, the leading sports licensed baby product company.

MasterPieces is uniquely positioned to bring the extensive line of baby products to a wider fan-base. The MasterPieces sales team will manage the existing Baby Fanatic retail customers as well as expand the availability of the products through its dynamic network of sports merchandise channels. In addition, online product sales availability will be linked into the shop as well as directly from the existing site.

David Rolls, President of MasterPieces, said, "Baby Fanatic has been an industry leader in sports team fan-gear for babies for over 15 years. We're thrilled to add to our sports category with these exceptionally high-quality products."

Appropriately, the acquisition allows a genuine fulfillment of the Baby Fanatic classic tagline, Where Little Ones Become Big Fans. MasterPieces now becomes a one-stop shop for sports fans to find fan gifts and gear suited for ages 0 to adult. "From pacifiers and sippy cups to games and playing cards, there is something for every sports fan," Rolls said.

The Baby Fanatic line currently includes professional and collegiate sports team Bibs, Pacifiers, Bottles and Sippy Cups, Security Bear Blankets, adorable Pre-Walkers, and Gift Sets. Complementing the existing MasterPieces' MLB, NFL, NHL and NCAA licenses, these new fan favorites will join the award-winning MasterPieces' sports stadium panoramic puzzles, checkers, dominoes, playing cards, matching games, FANPANS bakeware, and many other toys, games and houseware accessories.

About Baby Fanatic: Grown from a love of kids and sports, Baby Fanatic has grown to become the premier manufacturer of officially licensed NFL, MLB, NHL, and collegiate baby and toddler products. In 2003, Baby Fanatic founder, Tricia Woodson, was looking for the perfect baby gift for a fellow sports fan. Tricia soon developed and presented to the market place a product line that quickly became the one-stop-shop for quality licensed baby goods. Sports fans cheered!

About MasterPieces: MasterPieces Inc. was founded in 1995 by David Rolls, a former 8-year minor league baseball player for the Kansas City Royals and Texas Rangers. Twenty-five years later, MasterPieces remains laser focused on the success of its retail customers to ensure the company's growth and longevity. MasterPieces is now an established toy company focused on jigsaw puzzles, wood crafts, games, and sport licensed products. Headquartered in Tucson, Arizona, MasterPieces values long standing integral relationships with worldwide everlasting brands, the finest manufacturing facilities, and personal relationships with its network of vendors and employees. Committed to ensuring value, quality, and excellent customer service, MasterPieces has earned dedicated and worldwide consumer loyalty. For more information about MasterPieces, visit the company website at and to interact with the company, please like and follow MasterPieces on Facebook, Twitter, Instagram, Pinterest, and YouTube.

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