Golden Tulip Enters Morocco Signing Hotel Management Agreements For Five Golden Tulip Farah Hotels

March 02, 2006 (PRLEAP.COM) Travel News
Amersfoort (NL)/Lausanne (CH), 2nd of March 2006 – Golden Tulip Hospitality announces its expansion into the Kingdom of Morocco through the signing of a hotel management agreement for the five existing Farah Hotels.

The Superior First Class and Luxury hotels are all located in strategic Moroccan destinations and have all been under operation by parent CMKD for the last 5 years.

The hotels, which all will become Golden Tulip branded hotels effective March 1, are:

Casablanca – Golden Tulip Farah Casablanca
Marrakech – Golden Tulip Farah Marrakech
Rabat – Golden Tulip Farah Rabat
Safi – Golden Tulip Farah Safi
Khouribga – Golden Tulip Farah Khouribga

The management agreement will go into effect on the 1st of March and will be operated through Golden Tulip in Morocco Managed by Mr. Rochdi El Bouab, one of Morocco’s well seasoned professionals.

The hotels are owned by CMKD, which stands for the Consortium Morocco-Kuwaiti for Development (CMKD), a joint venture between Morocco and Kuwait.
From the time of its creation in 1977, CMKD has had as its principal objective, to contribute towards the strengthening of the economy of the Kingdom of Morocco through investment projects that will help, not only in the creation of employment opportunities but also in promoting Morocco’s strategic sectors namely, Tourism, Real Estate and Finance.

Mr. Waleed F. El Fehaid Managing Director of CMKD, commented on the arrangement: “CMKD wanted to align ourselves with a professional and international hotel management company, who truly understood the meaning of “International standards and local flavours”. In Golden Tulip with the Managing Director for Morocco, Mr. Rochdi El Bouab, we are certain to have found the right combination. CMKD is very committed to Morocco and its exciting plans for developing a new tourist platform. CMKD is intensely involved in these plans and we wanted to partner with a professional hotel company, which would be able to take on properties as we go forward and develop.”

Mr. Hans Kennedie, President & CEO of Golden Tulip Hospitality commented: “We are very pleased to have the opportunity to grow our brands in this vastly developing region. Golden Tulip and Tulip Inn hotels will appeal to the travellers looking for a high quality product and service at an affordable price. The strong presence of Golden Tulip in continental Europe and the Middle East will ensure increasing recognition for the new portfolio in Morocco. We are even pleased with our co-operation with CMKD and our local staff headed by Mr. Rochdi El Bouab. This truly brought a local development company, a local seasoned and experienced hotel expert and an international hotel company together. We believe theses are the right ingredients for success in the region.”

Mr. Rochdi EL BOUAB, Sr. Vice President & Managing Director Morocco adds: “It gives me great pleasure to announce the signing of these five management agreements. Morocco is an ideal location for both leisure and business travellers and with the diversity and uniqueness of each and every hotel I am confident that the business will develop. This is the ideal moment to generate brand awareness in Morocco and with the Golden Tulip Farah Hotels it is even more ideal: We are entering the right market at the right time and with the right tools. I am deeply confident in our commercial network strength, the brand Golden Tulip and the Know how. The combination of all these elements will make the Moroccan market react positively to the launch of the brand and will quicken future developments. Furthermore, Golden Tulip local team expertise on the market will make the introduction of Golden Tulip easy in Morocco and North-West Africa.”

About the Golden Tulip Hospitality Group:

Golden Tulip Hospitality Group ( with its head offices in Amersfoort, The Netherlands and Lausanne, Switzerland is a worldwide hospitality company with more than 500 hotels totalling approximately 47,000 rooms. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, Middle East & Africa, Asia Pacific and the Americas. The company is ranked as the 18th largest hotel chain by Hotels Magazine.

As a multi-brand hospitality firm, the Golden Tulip Hospitality group offers services in the two, three, four and five star categories: on the two star side Golden Tulip has an alliance with the French hotel brand B&B, the three star concept is the Tulip Inn for the limited service first class category, the four and five star is under the Golden Tulip brand for the Superior First Class business and resort hotels, and in the suites and apartments Golden Tulip offers the Pacific International brand. The Pacific International brand is owned by Golden Tulip’s strategic shareholders the Australian company Tourism, Hotels, and Leisure (THL). Golden Tulip furthermore offers services through its commercial alliance with TOP International, a German based hotel consortium.

For more information, please contact:

Ms. Rocio Manzanares - Corporate Communication Manager
Golden Tulip Hotels, Inns & Resorts
Tel: +31 33 2544 828

Details on the Golden Tulip Farah hotels:

Golden Tulip Farah Casablanca is an ideal hotel for business travellers as it is located in the heart of the economic capital, close to the business district, shopping centres and jogging areas overlooking the main square of Casablanca. With 305 guestrooms spread over 16 floors the hotel offers a great choice of dining venues, a Piano Bar, the Abou Nuwas Bar, swimming pool, sport facilities and much more. The hotel also provides a conference hall that accommodates up to 500 participants. In addition, Golden Tulip Farah Casablanca has five seminar rooms for 10 to 70 participants.

Golden Tulip Farah Marrakech is located in the residential area of Marrakech named “Hilvernage” close to the casino, historical monuments of Medina and the famous place Djemaa El Fna. The modern four-star hotel offers 187 fully equipped guestrooms including 16 duplex, 36 Bungalows and 4 suites. The Golden Tulip Marrakech has three excellent restaurants serving fine international, Moroccan and Italian cuisine.

Golden Tulip Farah Rabat with 185 guestrooms is a 5-star hotel located near the city centre of Rabat, the Mohamed V Museum and the Hassan Tower. The hotel offers its business and leisure guest a vast variety facilities such as three restaurants, a conference room, coffee shop, outdoor and indoor swimming pools and a fully equipped fitness centre.

Golden Tulip Farah Safi is uniquely located with a beautiful view over the Atlantic Ocean, the old medina and the Portuguese monuments from the 16th century. The hotel offers 90 rooms including 10 suites all fully equipped with all the necessary facilities for an either business or leisure stay. Meeting facilities are available at the hotel accommodating up to 60 participants. The hotel also offers three restaurants serving International, Italian and Moroccan specialities, two bars and a night club.

Golden Tulip Farah Khouribga is a modern white hotel, located just one kilometre from the City Centre of Khouribga and 1.5 Kilometres from the train station. Spread over two floors, the 76 Air-Conditioned guestrooms are fully equipped with among other satellite television, direct-dial phones, high-speed internet access and minibars. A buffet breakfast is served each morning and the restaurant offers an extensive range of international dishes and Moroccan cuisine.