Yoga Mommies Help Drive ITP Furnishings/Accessories to $9 Billion by 2010

New York, March 3, 2006 — Today’s children are the most pampered generation, thanks in part to their Yoga Mommies, who pay premium prices for everything from cribs and strollers to clothes and bedding, a trend that will help drive the infant, toddler and preschool furnishings and accessories market to nearly $9 billion by 2010, according to The U.S. Market for Infant, Toddler and Preschool Home Furnishings and Accessories, a new report from Packaged Facts, a division of MarketResearch.com, a leading provider of industry-specific market research reports.

Packaged Facts estimates that retail sales of ITP home furnishings and accessories surpassed $8 billion in 2005, on the strength of a 5.2% increase over 2004. Much of the industry growth can be attributed to the phenomenon of Yoga Mommies — affluent urbanites and suburbanites — who have spawned their own identifiable sector known as Hipster Babies or Elegant Babies who share their parents’ tastes for an upscale lifestyle.

And for the masses of moms unable to afford the lifestyle, the Yoga Mommy spirit lives within as they mix splurges with value hunting. And it’s the splurges on high-end furnishings and décor by both groups that is driving the current market upwards.

“The days of the $150 pair of toddler jeans, the $1,000 high-chair and the $2,000 leather-lined stroller are upon us and manufacturers as well as retailers are accommodating,” said Don Montuori, the publisher of Packaged Facts. “However, these consumers are also big on nostalgia, high-quality durable items that will last through multiple baby-lives, high-tech features that will make their lives easier, and high-fashion at bargain prices.”

The U.S. Market for Infant, Toddler and Preschool Home Furnishings and Accessories provides an in-depth analysis of the current and future 0-5-year-old market, with extensive psychographic analysis of the parents who purchase and provide for them. The report also examines new product trends and offers competitive profiles of industry leaders. Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking: http://www.packagedfacts.com/pub/1173381.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.