Dynamic Digital Advertising (DDA) Launches New Division: DDA Medical

March 1, 2006 Southampton, PA – The medical and healthcare industry is one of the largest and most competitive markets in the world. From small healthcare practices to multinational drug companies, everyone from healthcare practitioners to company CEOs is beginning to recognize the importance of Medical Marketing in the 21st Century™. DDA Medical serves the specific needs of healthcare providers, medical device manufacturers, and pharmaceutical companies so they can better serve patients and further medical technology.

The most prominent distinction of DDA Medical are its interactive medical animation videos, which feature a series of models, both live and silhouette. The main model, Jessica, interacts with on-screen elements which are also available for interaction by the website visitor. The DDA Medical website then splits into three sections, one for healthcare, one for medical devices, and one for pharmaceuticals. Some of the highlighted capabilities include the following:

Medical website design and development by DDA Medical presents industry-leading design, provides successful search engine marketing for companies, practices, or medical facilities, and features helpful tools for website visitors. The search engine marketing feature allows healthcare, medical, and pharmaceutical websites to rank high on leading search engines so they can be found by specifically-targeted searchers. Big IDea™ Information Destination™ medical websites are another important facet of this section. Information Destinations™ provide comprehensive disease and treatment data for patients searching for medical information online

Patient information and referral services are useful for healthcare practitioners as well as pharmaceutical and medical companies. Composed of Information Destination™ medical website design as well as online referral services, these services direct patients to doctors, clinical trials, and medical specialists according to treatment specialization or geographic location.

Continuing Medical Education (CME) website development by DDA Medical offers ACCME-accredited CME providers with a host of cutting-edge online tools. From archived surgical and medical webcasts to secure e-commerce transactions, CME websites allow healthcare professionals flexibility in earning CME credits.

Clinical research trial support provides digital communication for investigators, patients, and their healthcare providers as well as data transmission from anywhere in the world. Whether the clinical trial is in phase I or phase IV, DDA Medical facilitates the sharing of information through the power of the Internet.

DDA Medical also offers other services such as medical writing and copywriting, digital photography, animation, illustration, and business tools such as Customer Relationship Management (CRM) software. DDA Medical is designed to meet the specific needs of healthcare companies and practices by staffing a skilled team. DDA Medical’s designers, illustrators, market specialists, writers, and more are all experienced in developing tools that better-inform patients about their healthcare options.

Since 1994, Dynamic Digital Advertising has provided the revolutionary digital advertising and marketing tools that help clients reach their targeted audiences. DDA’s regional client base extends from Pennsylvania to New Jersey, New York, Delaware, Washington D.C., and Maryland, while DDA’s national client list extends across the United States.