Arnold Worldwide-St. Louis Showcased In National Magazine "The Advertiser"

DECEMBER 20, 2004, St. Louis, MO …Arnold Worldwide-St. Louis, a global advertising agency here, is featured in a showcase article in the December, 2004, edition of "The Advertiser,' the New York City-based official publication of The Association of National Advertisers.

The 2,100-word article showcases Arnold Worldwide-St. Louis as a leading global ad agency and some of the firm's advertising campaigns produced for client Jack Daniel's Tennessee Whiskey, a brand owned by Brown-Forman Beverages, Inc., which is today the top-selling American whiskey in the world.

In the article, Steve Swanson, Managing Director & Chief Marketing Officer of Arnold St. Louis, and Mark Ray, Executive Creative Director, candidly discuss how the agency's print and broadcast campaigns have helped make Jack Daniel's popular in 135 nations.

Ted Simmons, Chairman of Arnold Worldwide-St. Louis, whose creative work with the brand began in 1967 when he was a young copywriter, recounts historic ad campaigns for Jack Daniel's, which have evolved from outdoor and print in the 1950s to include broadcast, cinema and music spots today.

Les Diveley, Managing Director & Director of Operations at Arnold Worldwide-St. Louis, who began working with the brand in 1983, says, "Advertising for Jack Daniel's now appears on six continents. Today, there are many more media options than there used to be. These enable our agency to translate and tailor a brand's message to a specific medium, environment and consumer activity. This article is a good case history.'

The Association of National Advertisers (ANA) is the industry's leading trade association dedicated exclusively to marketing and brand-building. "The Advertiser' is a peer-to-peer magazine and is published six times a year by ANA. For more information, please see the website www.ana.net.

Arnold Worldwide-St. Louis is part of a highly creative ad agency network owned by Paris-based Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA). The network has four full service offices in the U.S., including its Boston headquarters, New York City, Washington D.C. and St. Louis. Named one of the most creative agencies in the world by Creativity Magazine, Arnold has won the Grand Prix at the International Festival in Cannes, plus the top prize at the International Andy Awards. Arnold also is a two-time winner of the prestigious Grand Kelly, and has received numerous ADDYs, Clios, EFFIEs, Obies and One Show awards.

For more information, please see the website www.arn.com or call 314.421.6610.