Auto Dealer Traffic, Inc., Invites Kelley Blue Book Executive Mike Romano to Board of Advisors

Columbus, Ohio – Maintaining its aggressive pursuit of the most diverse and talented professionals in the automotive industry, Auto Dealer Traffic has named Mike Romano as a member of its Board of Advisors. Romano currently serves as Vice President of Dealer Strategy at Kelley Blue Book and Chief Operating Officer for CDMdata, Inc.

This addition marks the fourth major industry executive to join the company in the past four months, a strategy ensuring the company’s search engine marketing and optimization services are supported by specialized, knowledgeable and experienced industry leaders.

“We recognize all of the great accomplishments Mike has achieved throughout his career and recognize that his added perspective will maximize our potential to provide innovative solutions to dealerships nationwide,” said Todd Swickard, chief executive officer, Auto Dealer Traffic. “His knowledge and understanding of dealers’ interests and needs to grow their business are paramount. We could not ask for a better person to sit on this Board.”

Romano is all too familiar with how to maneuver and gain an upper-hand in this demanding industry. Prior to joining Kelley Blue Book in 2003, Romano spent nearly four years with Autobytel developing and marketing new products for dealers generating millions of dollars in revenue. Romano also worked in business development establishing and maintaining relationships with large dealer bodies, spending the time to better understand their operational needs and how best to meet them. From 1993 to 2000 he built a foundation for better understanding the auto industry as a whole working with Nissan Motor Corporation and American Honda Motors.

“It’s comforting to have such a reliable and accessible individual as an integral part of our organization,” explained Mark Boyd, chairman of the board and executive vice president and director of strategic development. “Expertise and knowledge are building blocks to our success. With Mike’s counsel and the Kelley Blue Book name on board, the company’s ability to grow stronger is inevitable.”

Romano holds an MBA from California State University, Fullerton, and a Bachelor of Arts degree from California State University, Long Beach and a Minor in Marketing.

About Auto Dealer Traffic, Inc. – Founded in September 2005, Auto Dealer Traffic, Inc., a Delaware corporation, immediately acquired the automotive Internet marketing assets of Auto Supplier Marketing, LLC. Auto Supplier Marketing was formed in 2001 and since then has developed successful Internet and search engine marketing technology for auto dealerships. Now as Auto Dealer Traffic, the company uses search engine power to increase the visibility of dealers through online promotion and marketing initiatives. This exciting business venture is changing the way dealerships advertise on the Internet by using leading edge search engine technology to increase web site traffic, sell more cars, and maximize their return on advertising investment.

Contact: Jason Walker, Director of Media Relations
Telephone: 1.800.545.6028
Email: jason@autodealertraffic.com
Website: www.autodealertraffic.com

Auto Dealer Traffic
325 E. Livingston Ave., Columbus, OH, USA 43206

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