MSN as a new fundraising tool?

Polly Gowers, Managing Director of everyclick.com, the search engine that helps charity said “We are very pleased that MSN has decided that they can support the NSPCC in this manner. Search has the potential to become a very important fundraising tool for any charity. Everyclick.com enables charities no matter how large or small to benefit from search, we currently support over 710 charities ranging from Save the Children, WWF to tiny voluntary run organizations.”

Everyclick.com launched in June 2005 and currently provides a no cost fundraising facility to 712 charities. Growing numbers of supporters use it, last week 70,000 people searched and shopped through everyclick.com to raise money for the charity of their choice.

Everyclick.com gives 50% of its revenue to charities on a monthly basis. More than 90 companies, including Cadbury Trebor Bassett, use everyclick.com as a corporate social responsibility tool.
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