The word is Furora

In a recent comment a spoke person for Furora stated:

"When searching the web, we always seem to find those wrist watches we liked but they were too pricey for us, I mean the problem was how could we get a watch that gave us that designer feel of luxury without the cost? You see these days it is all about looking that little bit different. The image had to be right! now I'm not saying that we are vain. Just that if you make all this effort to be well dressed then a good designer watch can help complete the feel.
This spawned the idea that perhaps we could compile some watches and then later branch out to other products that created that all important ooh la la but without the expense.”


Hence Furora was born taking on the mantle of marketing cool designer watches that lacked nothing in quality, but still gave you the feeling of affluence. Looking at the technical as well as the unique, pandering to the taste of the modern day watch wearer.
Today’s golden timepiece wearer is like an artist, he or she enjoys their watch like any other prize piece of jewelry because it says who they are. Others place a good watch on their wrist to establish bragging rights.

According to James, one of the founders of Furora, "Often, when you look on the internet you can find many top stores marketing top brands and they do it very well, but many people are searching for something a bit unusual. The point is our research shows that in today’s fast paced world, they want designer watches with a high technical spec incorporating modern day design with a 21st century feel. Take Nite watches for instance, one of the brands Furora is authorized to market; it uses a unique luminous dial technology. You can actually see all the dials on the watch face in a room with little or no lighting, and it looks exceptional! What we are saying is we want to offer to those customers who value the art of keeping time, something a little diverse. A good watch demonstrates who you are and were you are going; our customers want to wear the watch that makes them feel terrific!
For more information on looking for that different timepiece visit www.furora.co.uk or email look@furora.co.uk