Habana Joe Names Douglas Rockett its Director of Marketing

Freehold, NJ — Habana Joe Trading Company, manufacturer's of Upscale Casual Men's Wear, has appointed Douglas Rockett as their Director of Marketing. His primary role will be to assemble a national sales force, beginning with 6-8 immediate territories, placing heavy emphasis on the coastal markets.

Rockett brings a wealth of expertise to Habana Joe, with 18 years of
experience in the resort specialty market operating out of Florida. Formerly with Sperry Topsider's apparel division, Rockett has also spent 7 years in the department store industry.

Rockett commented: "Habana Joe is a younger, fresher style of resort wear,
they have a huge upside". He also states that several of his customers have noted the same and he is excited to help bring this company to the next
level. Habana Joe currently sells in 30 retail shops along the Eastern
Seaboard; his immediate target is to have them into 150 by year's end.

About Habana Joe Trading Company

Habana Joe designs Upscale Casual Men's Wear that is tailored to fit the
lifestyle of the active and social man. The clothing combines the resort,
yachting and fishing atmosphere of Havana, Cuba during the 40's and 50's with modern sensibilities.

Their Dock to Dine line, which consists of Polo's, Camps, Tees, and Shorts, brings together quality, comfort and style. Headquartered in Freehold, NJ, Habana Joe is sold at fine retailers and online at www.HabanaJoe.com.

Media Contact
Robert Schlotzhauer
RMB Communications / Habana Joe
(732) 403-2119
rmb-com@habanajoe.com