Rock Show UVTV to Begin Including Ads

April 12, 2006 (PRLEAP.COM) Business News
Syracuse, New York - Underground Video Television, the music video show which airs across New York state has begun to make changes which will result in the show including advertisements, something it has not done up to this point.

Produced and distributed by UVTV Productions LLC, UVTV features exclusive live material from nationally touring bands, as well as submitted videos from other artists. Having aired on public access for several years in more than a dozen cities, the show will be making the move to other channels in each of its locations over the next year. These new stations will allow advertising, unlike public access, giving UVTV the chance to share its large and growing audience with other businesses who wish to reach them.

“We will work only with a limited number of companies in each market, as to keep the material relevant to our viewers.” said Jerimi Ann Walker, Director of Marketing and Promotions for UVTV. “But that isn’t the only reason we will work with fewer businesses,” Walker continued “We also want to develop a real working relationship with the different companies that advertise with us, and keep them up to date on the show, and our other marketing efforts.”

These changes will occur in several steps as UVTV approaches different advertisers and sponsors. The first two cities to see the channel change and ads will be Rochester and Syracuse in upstate NY representing an estimated 430,000 possible viewers. Following this, UVTV plans to continue the changes in places like Watertown and Binghamton.

As this continues, UVTV also plans to conquer new territory in NY and other states such as Pennsylvania, Ohio, and Massachusetts. “We are looking at cities such as Buffalo, Erie, Cleveland, Akron, and Worchester in the next few years” says Walker.

Gaining fans in this area shouldn’t be a difficult endeavor for the rock show, since their website www.uvtv.info already boasts heavy traffic from across the nation which UVTV hopes will translate easily into on air viewer-ship.

About UVTV:
UVTV, or Underground Video Television is a television show airing across New York State, and in a few other cities. It’s produced by UVTV Productions LLC, and has aired for almost 5 years. The show features music videos submitted by record labels, and unsigned artists as well as exclusive live material produced by the show. Most bands featured on the show are of the metal and rock genres, while there are occasional videos from indie and hardcore bands. The show is also available for download after airing on http://www.uvtv.info, where visitors can also find single video files for many videos that have aired previously.