Top Boston Real Estate Professionals Hail Launch of ~~~ Website is First, Independent Portal to Bring Buyers, Brokers and Developers Together

April 19, 2006 (PRLEAP.COM) Business News
BOSTON, MA – April 19, 2006 – Leading real estate professionals in Boston, including Tara Soderstrom and Brian Fallon, are lauding, the newly launched, independent website dedicated to city living and the condominium lifestyle that connects buyers, brokers and developers of condominiums. Since going live on October 31, 2005, the site has received over 11 million page views and currently hosts over 1,000 properties in the Boston, St. Louis and Providence Markets. Plans to expand to Jersey City, Atlanta, Las Vegas, Los Angeles in early 2006 with a total of 35 urban metropolitans by years end., an Internet media company, is unique to the real estate industry because until now, real estate websites have been owned by individual realtors and brokers, featuring only their respective properties. An online “community,” provides buyers a streamlined resource to view a multitude of properties, research market news and get relevant information about condominiums and urban living. It offers brokers and developers an additional, premier venue to promote their properties to a highly targeted audience.

“It’s evident from the traffic it’s been generating that is part of the next wave in online real estate resources,” said Brian Fallon, Boston partner of Extell Development Company, developers of the Residences at The InterContinental. “Buyers are increasingly using the Internet to research and purchase homes. Bringing us all together in a professionally designed venue dramatically improves the process for them – and we all benefit by that.”

Tara Soderstrom, director of marketing for Crescent Heights, who is overseeing the marketing efforts for the 436 luxury units at the Regatta River noted, “ has been a great addition to our Internet marketing initiatives. We continue to get interested buyers not just from Boston, but from all over.”

“The site makes perfect sense,” she continued. “The number of buyers seeking condominiums and the city lifestyle has been growing tremendously over the last couple of years. There’s a vast amount of information out there, they shouldn’t have to plow through all of it to get to what they need. The targeted site is quickly becoming the source for condominiums. If you sell condos, you’ve got to be there.”, investing heavily in enhancement technology, was designed to provide users with a valuable experience by combining state-of-the-art interactive tools in a visually pleasing environment. The site showcases properties owned by prominent local real estate brokers and developers, and features a Finance Center, Ownership Guide section and the latest real estate news from Inman News, the nation’s leading, independent real estate news service.

“The online real estate community was fragmented, scattered and in turn confusing to buyers,” said Anthony Longo, Jr., founder and CEO of “The National Association of Realtors reported this year that over 79% of buyers are beginning their search via the Internet. All indications are those numbers are going even higher, specifically in urban communities.”

Longo added, “Connecting all three parties and providing valuable, third-party information streamlines and simplifies the buyer’s process. Shopping for a home in the city isn’t as easy as pulling your car up into the driveway of a suburban Sunday open house.”

A prominent mortgage banker in Boston who specializes in condominiums, Longo was continuously asked by buyers and real estate professionals to provide information about the local condominium market and lifestyle. After searching the Internet, to his amazement there was no online resource that provided this kind information in one place. Longo created drawing from his previous experience as a highly certified system and network engineer in Sun Microsystems’ elite “Best of the Best” program, and his knowledge of the real estate industry.