Fry's Electronics Redefines Retail Software as ASP Service Hits Shelves

Santa Ana, CA– mUrgent Corporation (http://www.murgent.com) set a software precedent this year when they packaged their e-marketing service, EMPACT, and began selling it on the shelves at all 26 Fry's Electronics locations. This makes mUrgent the first application service provider (ASP) in their category to reach retail shelves.

EMPACT is a software application service, meaning it is web-based and may be accessed from any computer with an Internet connection without ever having to install anything. Application services are paid for through subscriptions, so users are able to spread the cost over a long period of time. The ASP model is rapidly taking over the software industry and mUrgent is setting the standard for how these services will be sold.

"Using an application service for email marketing makes much more sense than using software in-house. It eliminates the costs of technical personnel, constant equipment and software upgrades, and the risk of spamming. If email marketing is done improperly it can damage a business' reputation,' says Boris Bugarski, CEO of mUrgent.

mUrgent constantly upgrades EMPACT features at no cost to subscribers, which eliminates the need for users to return to the store to purchase and install new versions as improvements are made.

EMPACT is a permission-based e-marketing automation service that provides small businesses the opportunity to communicate more effectively with their customers through an opt-in email list. Business owners who want to run their own e-marketing campaigns in-house benefit from the convenience of purchasing EMPACT directly off the shelf at a reasonable cost.

mUrgent has already negotiated agreements to begin selling EMPACT on shelves at several other leading software retailers, which will change the way business owners shop for and use e-marketing technology.

"First we had the cellular service provider, or CSP in the 1980s, followed by the Internet service provider, or ISP in the 90s,' Bugarski says. "The ASP model is the wave of the future and we are thrilled that Fry's has taken the lead in helping us educate users about the numerous advantages of an ASP.'

About mUrgent
mUrgent, an e-marketing authority, delivers EMPACT, a proven, easy-to-use e-marketing solution businesses can rely on to automate more frequent, personalized communication to your customers for a higher return on your marketing investment. For more information visit http://www.murgent.com
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