Public Relation Services and Firms

In today’s tough world of competition where survival for fittest is the mantra, public relation services has become inevitable. From building a good rapport with the consumer for building a brand to promoting it, public relation services is the answer for all businesses. In short the well being of a business set up purely depends on the wellness of its public relation services.

Public relation has acquired more importance in recent times with marketing acquiring an integrated face. Building or promoting a brand involves not only advertising agencies but also public relation services. In fact there is a wafer-thin line dividing public relation services and services provided by advertising agencies. Both the services are required for communicating the brand to the customers thereby establishing a vital link between the companies and customers.

The public relation industry in India started as a mere medium for delivering press releases announcing the launch of products, company policies etc. But today no company can ignore public relation, advertising and marketing services. It is recognized as a major tool for not only building a brand but also sustaining the same for years.

The main advantage of public relation services is that it deals directly with the consumers. The public relation industry shares a good rapport with the consumers. It feels the pulse of the consumers and knows their wants and their expectations. In short, public relation industry acts as a medium of communication between the buyers and the sellers.

Apart from establishing community relations, public relation also industry also establishes media relations. Other services that the public relation industry provides are restructuring, managing mergers and acquisitions, acting as a medium of communication with shareholders, analysts and media, crisis management, and also counseling.

There are many public relation firms operating in India numbering about 150 lending their services to many companies in different capacities. Some of them like Communication Management Consulting Group handle television accounts and its clients include ESPN-Star Sports, Turner Broadcasting, Cartoon Network, TCM, CNN, and HBO. Ad factors PR provides services in corporate and financial communications.

You can also access a list of all major public relation firms in the world with their locations and contact numbers from this portal. To get more information about public relation firms and their services in India one can visit www.impactonnet.com.