CNN Ad Sales Inks Multi-Media Advertising and Sponsorship Deal with CENTURY 21 Real Estate LLC

May 11, 2006 (PRLEAP.COM) Business News
CNN Ad Sales and Marketing today announced a yearlong advertising and sponsorship deal with Century 21 Real Estate LLC, the world's largest residential real estate sales organization, that targets the home buying, selling and owning public. The multi-media marketing program includes television, broadband, online, on demand and content licensing activities and is an example of the wide-ranging packages that CNN can deliver.
"With its network of more than 143,000 affiliated sales associates worldwide, Century 21 Real Estate LLC is a leader in its category," said Greg D'Alba, COO of CNN Ad Sales and Marketing. "They have an established brand that is well respected and we are proud to offer them this package, which really showcases our ad team's ability to leverage our client's brand through cross-platform sponsorships of news content."
As part of the package, Century 21 Real Estate LLC is the exclusive real estate sponsor for CNN's successful weekly program Open House, hosted by Gerri Willis. This includes tagged tune-ins, as well as ads and integrated billboards airing during the Saturday morning series. CNN programming segments such as "Top Five Real Estate Tips" and "Home Front," which air throughout the week on all CNN networks, will also have integrated billboards with Century 21 Real Estate LLC messaging. In the on demand arena, for a limited time, episodes of Open House and other CNN real estate features will include a "brought to you by CENTURY 21®" message.
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Brooks Jewell
Turner Broadcasting System, Inc.
Sal Petruzzi
Turner Broadcasting System, Inc.