CENTURY 21® SYSTEM UNVEILS NEW NATIONAL ADVERTISING CAMPAIGN CENTERED ON ITS "AGENTS OF CHANGE"
May 11, 2006 (PRLEAP.COM) Business NewsPARSIPPANY, N.J. —Century 21 Real Estate LLC, the world's largest residential real estate sales organization, today announced the launch of its new "Agents of Change" national advertising campaign developed in partnership with mcgarrybowen, the CENTURY 21 System's creative advertising agency of record. The new campaign focuses on the CENTURY 21 System's worldwide network of more than 143,000 real estate professionals and their roles as "Agents of Change" in the lives of their home buyers and sellers.
"With the abundance of real estate information available, and the feeling of uncertainty and anxiety that changing market conditions can create, today's consumers often find themselves overwhelmed with the prospect of buying or selling a home and in need of a trusted friend to help them navigate through the process," said Tom Kunz, president and CEO of Century 21 Real Estate LLC.
Home purchases and sales are often motivated by significant life events such as marriage, a new job or the birth of a child. The "Agents of Change" campaign draws particular attention to the CENTURY 21® sales agent's role as a change agent helping consumers to embrace the life changes that either motivated them or will result from buying or selling a home.
The CENTURY 21 System today unveiled the new advertising campaign to its global network of real estate brokers, agents and managers during the CENTURY 21 International Convention held in Las Vegas. Consumers also will get their first glimpse of the "Agents of Change" campaign, starting today when the CENTURY 21 System begins airing several new broadcast television commercials.
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Century 21 Real Estate Corporation