Spring Showers

Centuries of battling snowstorms and the windy heights to bring home sheep and fighting heavy seas to haul in rich catches of fish have seen the gradual development of even better protective gear and for more than three-quarters of a century 66° North has been a part of this development. As they say, there is no bad weather, if you have the right gear. Available at Cole Sport, Hickory & Tweed, Urban Outfitters, Fred Segal and fine stores everywhere.

66° North brings fun, stylish and sleek rain protection from Spring showers to outdoorsy enthusiasts and indoor inhabitants alike. Spring is notorious for unexpected weather; 66° North is offering a creative way for a family to look stylishly in-sync. Known for their distinctive approach to technical fashion, 66° North ingeniously illustrates family unity with pieces that accentuate individuality yet possess a unisex quality suitable for the whole family. This year, both men and women can stay dry from the seasonal storms with a full length Esja Raincoat, that is functional, urban and light weight while their youngsters play in the rain with a classic Aegir Jacket or the Freyja Bibs in a variety of Spring colors. These amazing pieces offer a fun twist on a dreary day. As they say, there is no bad weather, if you have the right gear. For an exclusive preview of the 66° North 2006 collection or to schedule an interview with 66°North President Sharon Prince, interested media please contact Workhouse Publicist, Stephanie Sachs via email at: stephanie@workhousepr.com.