Bull’s-Eye (registered) Barbecue Sauce Asks Kings of the ‘Cue, “Can You Go Pro?”

Glenview, Ill. (May 18, 2006) – You know the type. They are the conquerors of the coals, barons of the burners and the sultans of smoke. More than just the stuff of backyard lore, these local legends are the envy of everyone downwind. The makers of BULL’S-EYE Barbecue Sauce know that every block has its king…of the grill, that is. For die-hards, badges of honor are awarded for slathering skills, tong-eye coordination and singed eyebrows. While Bull’s-Eye is stoking the fires with four new sauces, the search is on for America’s biggest, boldest and best barbecuers to dish out the ultimate reward – the biggest, boldest backyard barbecue getup valued at $10,000.

“At Bull’s-Eye, we know that serious grillers get serious respect. That’s why we’re launching four new sauces and a search for America’s unsung backyard heroes – the biggest, boldest and best barbecuers around,” says Brendan Honan, Senior Brand Manager, Kraft Foods. “The ‘Can You Go Pro?’ contest will shine the spotlight on America’s kings of the grill and two Grand Prize winners will receive the ultimate, custom-built backyard barbecue setup.”

Four Raging New Flavors
BULL’S-EYE has always been the barbecue sauce with the big, bold taste. Legendary among grilling gurus for the flavors that lend themselves to flawlessly executed barbecue, BULL’S-EYE Barbecue Sauce now fans the flames with four raging new flavors:
• Steakhouse BBQ with A.1. – Infused with the distinctive flavor of A.1. Steak Sauce.
• Smokin’ Chipotle BBQ – Spiked with the smoky kick of chipotle peppers.
• Raging Buffalo BBQ – Laced with a fiery twist of wing sauce.
• Sweet & Sticky BBQ Rib Sauce – Extra-thick sauce charged with a shot of apple cider.

Just in time for the contest, these four new sauce flavors are sure to fire up the creative flames in America’s grill kings. Available in the condiment aisle of retail grocery stores nationwide, the new BULL’S-EYE Barbecue Sauce flavors will be on shelves beginning in mid-May for a suggested retail price of $2.29.

Only the Bold Need Apply
Bull’s-Eye is looking for barbecue pros with serious skills and BBQ pit passion through the “Can You Go Pro?” contest. To enter, simply tell Bull’s-Eye what makes you the biggest, boldest and best barbecuer around. Send a photo and essay, or create a video that answers the question.

The contest runs from May 15, 2006 through July 31, 2006. Entries will be judged on originality and creativity, appropriateness to the contest theme, demonstration of grilling expertise (video entries) and depiction of grilling like a pro (in photos).

Winner Takes All
Two grand-prize winners will receive a backyard barbecue setup fit for a king of the ‘cue and will be awarded $10,000 toward a custom-built backyard barbecue. In addition, 50 first-prize winners will receive a BBQ Tool Set.
For more information on the “Can You Go Pro?” contest and the entire line of BULL’S-EYE Barbecue Sauces, visit www.bullseyebbq.com.

# # #
About Kraft Foods
Kraft Foods (NYSE:KFT) is the world's second-largest food and beverage company. For more than 100 years, we've been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands including Kraft cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and chips, Philadelphia cream cheese, Milka and Côte d'Or chocolates, Honey Bunches of Oats cereals, Good Seasons salad dressings and Tang refreshment beverage. They've also started adding our Tassimo hot beverage system, South Beach Diet line and a growing range of better-for-you Sensible Solution products to their shopping baskets, continually expanding their list of Kraft favorites.