New Rap Video Site Offers Major Label Videos and a Skinnable Viral Video Player

Analogue Communications has announced that June 1, 2006 will be the official launch date of the new urban culture website www.RapVideo.com. The site, currently in beta, aims to serve as the definitive video site for hip hop and urban culture by being the only site in its niche to be licensed by the major record labels to show videos for free to site visitors. The site is also on the cutting edge of advertising technology, utilizing a viral video player with evolutionary skinning capabilities, allowing highly targeted advertising to reach an extended group of viewers in the urban market before videos are played.

RapVideo.com is dedicated not only to providing the site’s readers with free access to a wide variety of rap videos and other features, but also to the advertising community. The viral video player being utilized by RapVideo.com not only allows visitors to share videos for free, but also helps advertisers better reach a highly targeted market. When a viewer plays a video, they have the option of choosing from various skins for the player. Each skin choice corresponds to appropriate advertisements, which load prior to the video content, allowing advertisers guaranteed reach into the homes of their target market.

As an example of the capabilities of the skinning function of the viral video player, if a viewer chooses a skin related to a specific artist they enjoy, they’ll be presented with the option of purchasing music from iTunes, viewing photos of the artist, or watching the video itself. The skinning capability also makes it possible for visitors to personalize their experience with RapVideo.com, and allows advertisers to create a more interactive environment with them.

About www.RapVideo.com

RapVideo.com is an urban culture website, showcasing rap videos licensed by major record labels which are currently unavailable on other sites in the niche. The site also provides CD reviews, and information on movies and video games of interest to their target audience. RapVideo.com utilizes a skinnable viral video player to allow sharing of the site’s video collection among members of their audience, as well as to allow for more targeted ad reach.

For more information, please visit www.RapVideo.com. AJ Archibald can be reached at 202.321.8339 or via email at aja@rapvideo.com to answer any questions.