June 01, 2006 (PRLEAP.COM) Business News
The Aster Awards, hosted by Marketing Healthcare Today and Creative Images, Inc., has honored SMITH & JONES as a Gold Award Winner for the 2006 competition. The award was given to the Troy, NY based marketing communications firm for a newspaper advertising campaign supporting The Northeast Back Institute.

With nearly 2,500 entries, participants in the Aster Awards compete against similarly-sized organizations from across the country. Judging criteria include Creativity, Typography, Production Quality, Knowledge Transfer and Overall Excellence.

“SMITH & JONES exhibited outstanding excellence in healthcare marketing, scoring in the top 5% of the judging process,” said Randy Lucas, corporate director for the Aster Awards. “It was an honor to have SMITH & JONES participate in this year’s competition and producing such world-class marketing materials.”

“We are honored to receive the Gold Award for the ‘Get Back To Living’ campaign that was developed for The Northeast Back Institute,” said Mark Shipley, chief thinker for SMITH & JONES. “The Aster Awards are quite prestigious and it is privilege to be recognized by this organization and to continually do award winning work for our clients.”

The Aster Awards is the fastest growing healthcare awards program in the nation. Entries were judged by a prestigious panel of individuals, who are all experts in the field of healthcare marketing. All winners are posted on the official website (, as well as honored in the May/June issue of Marketing Healthcare Today magazine.