Where Professionals Park on the Web: Sedo Launches New Parking Service for Large Domain Portfolio Holders

June 01, 2006 (PRLEAP.COM) Technology News
Sedo, the leading online marketplace for the buying and selling of domain names, has today announced a new elite parking program, SedoPro. SedoPro – the first offering of its kind – provides parking professionals with improved statistical analysis tools, greater control over site optimization and page layout along with personalized attention from a dedicated account service representative. SedoPro’s technology and service expertise offerings combine to maximize the return on domain portfolios.

SedoPro empowers domain holders to manage their portfolio similar to a set of investment assets, including the ability to view high and low performing domains, the geographic origin of their traffic as well as which sites are referring traffic. Parking professionals can then use that information to optimize their Web sites by better targeting the advertisements displayed on the page.

“Offerings such as SedoPro show the necessary maturation occurring in the parking market – to optimize revenues, professionals must often go beyond bland text-ad pages,” said Matt Bentley, chief strategy officer of Sedo. “With portfolios in the hundreds and thousands of names, advanced tools are necessary for sophisticated parking management.”

Additionally, SedoPro bundles the exclusive Page Elements™ feature, which allows personalized content to be added to the site such as images, search fields, and custom links, while choosing from five unique page layouts. This content gives parked pages the look and feel of a typical Web site and significantly improves conversion of traffic.

Some sample SedoPro parking pages can be found at Wiki-Software.com, DanceRadio.eu, Uni24.com, and LondonGuide.eu.

SedoPro customers will also receive a personal account manager, whom they can contact with any questions on their portfolio. SedoPro Account Managers are dedicated to developing custom solutions for meeting the needs of professional domain investors.

About Sedo
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading online marketplace for buying and selling domain names and websites. Headquartered in Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than four million listings. Buyers and sellers are brought together through a searchable online marketplace, and conduct negotiations anonymously using an offer-counteroffer system. To facilitate successful transactions, Sedo has introduced a range of related services, including domain name escrow/transfer services, domain name appraisals, a domain brokerage service and paid domain name parking. The success of Sedo’s model has attracted a global membership base of more than 200,000 domain professionals, and helped more than 5,000 businesses start their Web presence off on the right foot with a great new domain name. Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (eSedo.com). For additional information, please visit www.sedo.com.

For more information about SedoPro:
Eben Smith
Senior Account Manager, SedoPro
617-758-4269
eben@sedo.com

Press Contact:
Mike Kaplan
fama PR
617-758-4156
sedo@famapr.com