Money Savers Introduces Unique Coupon Mailer Program

In the battle to grow their business, Raleigh, NC merchants have a new more powerful weapon recently introduced by Money Savers, Inc.of Raleigh, North Carolina. The program, called Triple Response Advertising, builds on the well known marketing vehicle of coupon mailers by combining their direct mail coupon envelope with Cable TV and internet search advertising. The result is exposure of the local store in three different media at the same time, resulting in a much broader audience and increased traffic being directed to their store, compared to other single marketing efforts, according to Money Savers.

Introduced to the North Raleigh, NC market in January of this year, the company has grown quickly to cover 70,000 homes with its mailer, and 230,000 homes with its TV ads supported by over 40 local advertisers. It has plans to expand to over 100,000 homes and triple the number of advertisers by the end of the year. Money Savers owners attribute the success to the strength of the Triple Response Program in capturing the attention of both consumers and local business. The bright yellow envelope, high quality coupons stands out from typical coupon direct mail, and the TV and internet commercials feature the local merchants themselves in a reality-style format that sends consumers directly to the participating business.

Coupon advertising in an envelope delivered directly to households has been very popular and valuable for both merchants and the consumers who use them. The Money Savers coupon envelope provides a fresh and exciting alternative to the average coupon mailer, and increases the potential return on investment for the merchant by providing more opportunities to grab potential customers. From beginning to end, Money Savers Triple Response Adverting program makes it easy for the business to generate a marketing campaign across several media, at significantly lower cost than if they did it themselves. Starting with the coupons, Money Savers consults with the business to provide a strong incentive for potential customers to visit and buy from that store. Then Money Savers carries out a complete TV commercial and internet search campaign in combination with their coupon mailer from concept to production, to reinforce the merchant’s message and drive more traffic. Money Savers saves the merchant money in carrying this out all at one time, while helping save consumers more money, so everyone wins!

For more information contact Steve Bercovici at 919-633-0609, or email steve@moneysaversnc.com. Visit the company website at www.moneysaversnc.com for more details.