Increasing Impact of Internet to Counteract Volume Drop — Marketing Consultant Advises Realtors to Rethink Web Efforts
June 14, 2006 (PRLEAP.COM) Business NewsToronto, ON., June 14, 2006 — The drop in volume in the sales of existing homes, based on the figures released by the Canadian Real Estate Association in May, should spur real estate professionals to begin a thorough re-evaluation of promotion plans and techniques according to a leading marketing consultant. Andrey Malygin, founder of www.RealEstateProperty.ca, has found that most real estate professionals are underutilizing the online environment in their marketing efforts and this could become a factor if sales volume continues to decline.
“Since the drop in volume is accompanied by a continuing increase in average sales prices, this is an ideal time to consider the way in which the online environment is utilized,” says Malygin, who runs www.RealEstateProperty.ca under the umbrella of the Online Advertising Services Corp., “as this will ensure that a realtor’s presence is firmly established once the market stabilizes and these record highs become more balanced.”
It’s not that real estate professionals have not begun to utilize the internet, but that most of the current sites are not fully optimized from a marketing perspective. Malygin’s site is preparing to change that by providing a better portal for real estate agents to utilize. While currently in the launch stage, www.RealEstateProperty.ca is fully operational as an advertising venue, with enhancements planned to ease the marketing process for both agents and consumers.
"Many real estate agents treat their website as a hobby rather than a professional marketing device. Consequently, they see very modest results from their websites,” explains Malygin, “Even if you had your website crafted by a professional design agency - the odds are that it still won't work as expected. Stylish sites tend to overlook fundamental marketing and direct-response principles.”
For further information or to list properties, realtors and prospective buyers are invited to visit www.RealEstateProperty.ca