Golden Tulip Launches “Flavours” a Dynamic Innovating Loyalty Programme

June 17, 2006 (PRLEAP.COM) Travel News
Golden Tulip Hospitality announced today the launch of its loyalty programme, FLAVOURS.

Flavours will deliver extraordinary value to the frequent guests of Golden Tulip Hotels, Inns & Resorts, through awarding points for overnight stays and offering attractive benefits free of charge. The programme has been designed to enhance the guest’s hotel experience and increase guest satisfaction. Membership will be offered to guests that stay at any Golden Tulip Hotel, Resort, or Tulip Inn, Grand Pacific Suite or Resort and Pacific International Suite, Apartment or Resorts. Alternatively, guests can also register online at

Flavours will offer 3 membership levels: Advanced, Silver and Gold. Advanced and Silver membership will be awarded 4 points per Euro spent (on reservation value) and Gold members 6 points (similar conversions in other currencies). The higher the level, the more benefits offered.

Guests who become a Flavours member between now and September 30th 2006 will receive an extra 100 Flavours points for their next stay at any of the hotels worldwide. In addition all Flavours members that have completed an eligible stay in any of the participating hotels between now and the 30th of September 2006 will participate in a draw where 20 winners will receive between 5,000 to 25,000 Flavours points.

The programme allows guests to benefit from the following:

• Free stays in any of the Golden Tulip Hotels, Inns & Resorts, Grand Pacific Suites & Apartments and Pacific International Suites, Apartments & Resorts.
• Enjoy great extra benefits during the stay such as priority on waiting lists, upgrades, early check-in and late check-out.
• the possibility to exchange their Flavours points to Frequent Flyer miles of any of the frequent flyer programme of the participating partner airlines.
• Collect great gifts and charity available on the Flavours Web-shop (launching date 01/07/2006)

Mr. Hans Kennedie, President & C.E.O of Golden Tulip Hospitality comments: “Golden Tulip is recognized for offering high quality at an attractive price. Now, more than ever, guests are looking for the best accommodation at the best available rates. Flavours adds value that goes beyond the guest’s stay by rewarding customers with additional services and benefits that they appreciate the most”

About the Golden Tulip Hospitality Group:

Golden Tulip Hospitality Group ( with its head offices in Amersfoort, The Netherlands and Lausanne, Switzerland is a worldwide hospitality company with more than 500 hotels totaling approximately 47,000 rooms in more than 45 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, Middle East & Africa, Asia Pacific and the Americas. The company is ranked as the 18th largest hotel chain by Hotels Magazine.

As a multi-brand hospitality firm, the Golden Tulip Hospitality group offers services in the two, three and four star categories: on the two star side Golden Tulip has an alliance with the French hotel brand B&B, the three star concept is the Tulip Inn for the limited service first class category, the four star is under the Golden Tulip brand for the Superior First Class business and resort hotels, and in the suites and apartments Golden Tulip offers the Pacific International brand. The Pacific International brand is owned by Golden Tulip’s strategic shareholders the Australian company Tourism, Hotels, and Leisure (THL). Golden Tulip furthermore offers services through its commercial alliance with TOP International, a German based hotel consortium.

For more information on Flavours please visit