Web Clinic to Address Essential Metrics for Online Marketers

June 17, 2006 (PRLEAP.COM) Business News
ATLANTIC BEACH, Fla. – Reporting programs spit out thousands of figures each day in an attempt to give online marketers the most up-to-date results and statistics. With all these facts and figures, how do marketers identify which information will really effect their bottom line? answers this question and more in its next Web clinic, “Essential Metrics for Online Marketers - How to create a simple metrics dashboard to track what really matters,” to be held Wednesday, June 21, 2006 at 4:00 p.m. (ET). The 60-minute teleconference is offered to interested parties free of charge, with prior registration requested.

“The truth is, marketers often feel overwhelmed by the sheer volume of data generated by all the reporting programs they have in place,” said Nick Usborne, senior editor at MEC. “During our study, one of our research goals was to identify which online statistics marketers should be most concerned about and the best ways for them act on these findings in order to better maximize their company’s ROI.”

During the web clinic, MEC analysts will share the results of their recent metrics research, including the metrics that are essential to online marketing success, and detailed instructions on how to build a simple, in-house dashboard that allows marketers to regularly track their most important online statistics.

Those interested in attending the free clinic can sign up at has been named one of 2005’s best online marketing sites by and tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product.

MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit

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