Jennifer McLaughlin Joins Interactive Direct Marketing Leader ingage as Marketing Director
June 21, 2006 (PRLEAP.COM) Business NewsDurham, NC – June 21, 2006 – ingage, a nationally recognized direct marketing company offering a complete roster of interactive products that deliver superior response rates and innovative measuring tools, today announced that Jennifer McLaughlin has joined the management team as Marketing Director. An accomplished manager with proven business acumen, McLaughlin will be responsible for promoting the ingage brand, as well as driving sales, through multiple marketing initiatives.
“Jennifer McLaughlin is a very talented professional with a strong background in account management. She brings a tenacity to her role as Marketing Director that we feel will be instrumental in helping us meet our business goals. By creating a Marketing Director position we are sealing our commitment to the path of steady, sustainable growth we have experienced since the company’s inception in 2002,” commented Peter Nyberg, president of ingage.
McLaughlin joins ingage after successful stints as marketing executive at ServiceMaster of Charleston and Atlanta Home Improvement Magazine. She is active in the local community, both as a member of the Triangle AMA, and as a volunteer at the Susan G. Komen Breast Cancer Foundation.
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ingage, headquartered in Durham, NC, defines the interactive direct marketing category with its patent-pending technology. Clients can easily update prices and images, deploy tracking features that provide instantaneous tracking information with behavioral data, and measure results from specific offers. With the ingage product suite clients have experienced, on average, 3X the response rate of traditional direct marketing campaigns. Typical applications include trade show collateral, direct mail, product and corporate brochures, fundraising activities, recruiting initiatives, product catalogs, digital magazines and publications. The company’s client roster includes Bald Head Island, Blue Cross Blue Shield, Duke Children’s Hospital, Entertainment Industry Foundation, Home Quarterly Magazine, National Multiple Sclerosis Society, PBM Graphics, and national marketing and advertising agencies including Gibbs and Soell.
For more information on ingage, visit www.ingageinteractive.com or call 919-433-1861.