Start Up Company Attracts the Attention of QVC and is LOVED By Its Audience!

June 22, 2006 (PRLEAP.COM) Business News
Plymouth, MI- It all started as an idea, a year and a half ago. That’s when Al Larson, owner of FrameWorks framing gallery in Plymouth, Michigan was approached with an idea for a multi-opening photo frame to post on your refrigerator. He experimented with it a bit, and there the Fridge Frame was born.

“I had this great product that everyone loved and the next step was to get it out to the mass market,” stated Al Larson, President of Pocketframe. “We began with kiosks in our local malls, and then moved to trial runs in local Hallmark Stores, and now we are on QVC. The response to Fridge Frame has always been “Why didn’t I think of that?” It consistently amazes me at how fast this product has grown and taken off.”

So what’s next for Fridge Frame? “Our goal is to see the Fridge Frame become a household name and every time we sell one we get a little closer to reaching that goal.” stated John Larson, Executive Vice President of Marketing for Pocketframe. “Since the QVC trial went very well, we are hoping they will add it to their line up of regular products.”

The Fridge Frame is a magnetic vinyl photo display system with pockets to protect and preserve your cherished photo memories. It comes in six sizes and can hold from 3 to 13 photos or mementos that can be easily switched in and out. The basic Fridge frame line is available in black, white and bisque and range in price from $6.95 to $19.95, depending on size. Fridge Frame has also recently added a Dog’s rule frame for all those pet lovers and a frame for Michigan State and University of Michigan students and alumni.

The refrigerator is traditionally the center of all household activity and a sign of a busy and loving household. What people hang on their refrigerator doors is far more interesting than what they hang over their fireplaces. A lot of people judge what's really going on in the household by the art on the fridge. This is why the Fridge frame has become so popular. It offers a unique way to protect and showcase your precious memories. Fridge Frame is available online at