New product from Igia.

June 23, 2006 (PRLEAP.COM) Business News
NEW YORK, New York, June 20, 2006 — IGIA, INC., (OTC: IGAI.OB), a designer, developer, and worldwide direct marketer and distributor of innovative personal and home care items, announced today it is launching a direct sales campaign to sell Instant Cover™ worldwide, a cosmetic product branded under the flagship IGIÁ line of personal care products. The Company plans to market and sell Instant Cover directly to consumers through airings of its 28-minute television infomercial and Internet media, including its website. IGIA also announced the start of Instant Cover product shipments to licensed direct marketers in European markets.

Instant Cover is hypoallergenic cosmetic cover make up that conceals skin blemishes; acne, age spots, birthmarks, blotches, dark eye circles, varicose veins, tattoos and more. Simple to use, Instant Cover matches and blends with all skin tones and conceals without caking, drying skin or leaving a greasy residue. The unique skin camouflage application is water and smudge resistant and specially formulated to last until removed.

The Company’s personal and home care products are targeted for nationwide mass market appeal and are known by customers for being affordable and giving value. By marketing Instant Cover, the Company plans to produce revenues within its line of personal care products, a line that was not a factor in IGIA’s $25,532,151 of annual revenues for fiscal year ended February 28, 2006. IGIA’s sales of vacuum cleaners and tile repair kits were largely responsible for fiscal 2006 revenues, which increased by
125.5% as compare to fiscal 2005.

[With today’s announcement, IGIA has now added a third product line.]

Avi Sivan, CEO of IGIA, Inc., stated, “Instant Cover is a proven product that we successfully marketed in the past through direct response and major mass retailers. Worldwide consumer response and loyalty to our IGIÁ brand has been tremendous. We are excited to launch Instant Cover back into the marketplace and this time, thanks to our live streaming video technology, we can transmit our commercial demonstration online to our web audience.”
About IGIA
IGIA, Inc., through its wholly-owned subsidiaries Tactica International, Inc., Shopflash, Inc. and Kleenfast, Inc., is a designer, developer, and worldwide direct marketer and distributor of innovative personal and home care items. Its globally recognized portfolio of brands includes IGIÁ® and the registered proprietary As Seen On TV™ logo. The IGIÁ name ranks amongst the most recognizable personal care brands as cited by an industry publication. In addition, IGIA markets and sells products through TV infomercials, mass-market retailers, specialty retailers, catalogs and through
This press release contains forward-looking statements. The words or phrases “may,” “intends,” “expects,” “estimate,” “indicate,” “plans,” “anticipates,” “could,” “if,” “will,” “should” or similar expressions are intended to identify “forward-looking statements.” Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include: (a) whether IGIA and/or Tactica will obtain additional financing to adequately operate and resolve post-petition administrative expense claims following Tactica’s reorganization plan becoming effective on March 28, 2006; (b) whether IGIA will have adequate credit card activity processing capacity and terms with major credit card companies and a credit card processor upon which IGIA’s direct response sales operation is dependent; (c) other factors set forth in IGIA’s periodic reports and registration statements filed with the Securities and Exchange Commission, which may be reviewed by accessing the SEC’s EDGAR system at Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. IGIA cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, IGIA does not undertake, and IGIA specifically disclaims any obligation to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

Contact info: Paul Greenfield
General Counsel
(212) 575-0500 x134