GoQuo launches the Dynamic Packaging portal of LeesTravel.com

June 26, 2006 (PRLEAP.COM) Travel News
After 3 months of integration and fine tuning, GoQuo launches www.leestravel.com, the new online reservation system for Lee’s Travel – a major flight consolidator for the Singaporean, Malaysian and Australian markets.

The decision to work with GoQuo was fortuitous says Simon Lee, Managing Director of Lee’s Travel. After terminating his agreement with another travel technology provider because of unfulfilled obligations, Simon Lee was wary when GoQuo approached him as a possible provider of an online booking engine. As Simon Lee recalls: “We were naturally sceptical with GoQuo when they approached us to conduct a demo of their services especially after our bad experience with another technology provider. But after seeing the live sites provided by GoQuo and the flexibility that the GoQuo system provides us in regard to our contracts, it soon became apparent that GoQuo would be able to deliver what it promised.”

Ron Ramanan, Managing Director of GoQuo says: “We knew from the outset that getting the account of Lee’s Travel would be a coup for GoQuo because Lee’s Travel is a very recognised brand and a well established travel company in the UK. And when we heard about the misfortune that Simon Lee faced with his previous technology provider, we knew that Lee’s Travel would expect the best from any succeeding technology partners. As it turns out, Simon was very pleased with the fact that we have engineered a product that could make the complete flight inventory of a complex travel agency like Lee’s Travel online. Plus, we were able to custom-make a dynamic packaging engine that packages flights from Lee’s Travel inventory along with Hotel and Car availabilities from hotel and car consolidators that Lee’s Travel works with. Lee’s Travel is very pleased with the results.”

The decision of Lee’s Travel to have a dynamic packaging booking engine is a conscious decision to reflect the changes in the industry. As Simon Lee observes: “Dynamic packaging is the route that we had to make because competition is driving down flight ticket margins. As a flight consolidator, we had to find a way to upsell products to make the margins necessary for the growth of the business. Unfortunately, if done conventionally, upselling products could be labour extensive, time consuming and prone to human error. With GoQuo’s dynamic packaging software, not only is our complete product inventory online, our direct clients are booking other components of their travel itinerary which they normally book elsewhere. The dynamic packaging solution not only is the most stable dynamic packaging software solution that I have seen; but it is also helping us retain our current market share and expand into new areas which would have been more difficult had we used another provider.”

For further details, please contact Mr Simon Lee, Managing Director, Lee’s Travel Ltd, 410 Edgeware Road, London W2 1ED.

About GoQuo:
At the forefront of travel technology, GoQuo is one of the most dynamic and established software solution providers in the UK. Headquartered in London, GoQuo products are used by UK, US and Australian clients in having a more dynamic presence on the online market place, assisting companies in their market expansion and optimising their efficiency through robust and cost-effective technology solutions. For more info please visit www.goquo.com.