Creative Mobus Fabrics Introduces its new Home Textile Brand Home Expressions USA in India!
June 28, 2006 (PRLEAP.COM) Business NewsHome Expressions USA is targeted at the mass market
segment. The brand will offer coordinated bed linen at affordable prices.
The Home Expressions range includes Bed sheets, (Double & Single), Duvet
Cover and comforters, in various counts and construction in Cotton. The kids
range includes Towels & Bed sheets with Disney characters. Bed linen will be
available with Bed sheets priced at Rs. 399 +, Duvet covers at Rs.799+ and
AC Comforters at Rs. 1299+.
Vijay Agarwal, Chairman - Creative Group commented on the launch "After the
success of our premium brand Portico we hope to create the same magic in the
mass market segment with Home Expressions USA in India. It has been our
constant endeavor to offer the best quality in coordinated, modern design
bed & bath range at affordable prices to our lady customer. We will continue
to bring fresh, new concepts and designs for our customers making their
homes beautiful at a less price."
On the launch of the new mass market brand Rajiv Merchant CEO, Portico &
Home Expressions said "The burgeoning middle class is getting house proud
and wants the best products at affordable prices for their homes. Home
Expressions USA will offer our customers world class prints and best of
designs at a value for money proposition. The collection will be distributed
through an extensive network of 2000 outlets nationally."
Home Expressions has also tied up with Recron(r) Certified (a registered
trademark of sleep & comfort products from Reliance Industries Ltd.), for
the new range of Quilts/Comforters and Duvets. This tie-up not only ensures
that these products are made to the most stringent & exacting Reliance
standards but also benefit from the specially developed Recron(r) HBP1 fiber
having superior loft and resilience.
The Home Expression USA range will be available at all leading Home textile
outlets and will be mass distributed via a network of 2000 outlets
nationally. The collection will be designed at exclusive fabric design
studio at Creative Mobus Fabrics Pvt. Ltd.
About Creative Group:
The Creative Group is one of India's largest professionally managed Apparel
and Home Furnishing Export group with a turnover of over Rs.350 Crores. The
Group currently employs over 8000 people with over 24 plants and has
employed some of the best professionals in the country. Apart from the
prestigious ISO 9002 certification, the Creative Group has won several
prestigious awards for remarkable performance from The Clothing
Manufacturers Association of India, Apparel Export Promotion Council and the
Government of India.